When you think about prominent companies, you can envision their logos. If the word “supermarket” is said, you could probably think of some retailers and their logos. If the phrases “coffee shop” or “fast food” are muttered, a few great logos are bound to come to mind. The point is, that when companies have a meaningful logo, they’re going to have better sales.
It’s more than just an unmoving symbol. The design says a lot about your company—it forms your brand identity, represents the values of your company, gives your company a strong personality, and more. So, if you’re ready to make your business one that’s remembered by customers, then it’s time to create a stellar logo. Here are eight things to keep in mind when you’re designing your logo:
1. Solidify the Needs and Goals Before Beginning the Design Process
Are you a company that serves teenagers, adults, seniors, or a mix of all three? Do you provide a service or a product? What industry are you located in? All of these questions and more should be answered before you design your logo. You need to have a strong sense of what your brand stands for and who it serves to create the best logo possible.
2. Don’t Be Trendy
Whether you’ve seen a social media post about recent design trends, or the start-up you’re following just opted for a trendy logo, don’t cave and pick a design that’s on-trend. Instead of jumping on the trend bandwagon, you want to create a logo that aligns with proven marketing rules.
3. Make It Timeless
So, not jumping onto trends means creating a logo that will be respected for years to come. Ideally, your company will survive and thrive for decades or longer, so you want your logo to be considered tasteful for many years.
4. Begin by Making a Black-and-White Mock up
The colours in your design are really important, but the design itself is too. Instead of getting too wrapped up in trying to get the colours just right immediately, be sure that the formal design itself is perfect in the beginning stages of your design process. When you design in black-and-white first, you can achieve this.
5. Think about Scale
These days, when we think of logos, we might think about how our logo will look as our profile picture on Instagram or Facebook, or how it will look on our website. These are all important things to think about but also be cognisant that your logo should be able to scale up or down. Will it still look good on a billboard and a business card?
6. Don’t Be Conventional
Your logo needs to make a statement. Therefore, try to think out of the box when you’re designing it. What makes your company stand out from all the others? Get creative when designing, to show this off.
7. Put the Logo on Different Mediums
Whether you try out putting your logo on a t-shirt, a canvas bag, a hat, a poster, a Tumbler cup, or any other medium, be sure to experiment with putting your logo on tons of different materials. This way, you’ll know how it looks in many forms.
8. Consider Using the Logo to Tell a Story
Getting creative means hiding elements in the design that tell a story. Try embedding a story into your logo—it will surely make it more memorable.
Oracle Tree Can Help with Your Logo
At Oracle Tree, we understand that a well-designed logo is important because it creates a strong brand presence. Our team of talented designers specialises in crafting unique and impactful logos. Let us collaborate with you to develop a brand that represents your business values, establishes a strong visual identity, and sets the stage for your future success.
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