Don’t Make These SEO Mistakes
Posted on: May 15, 2020
Yes, SEO is a necessary part of any business’s strategy if you want to rank in the search engine results page (SERPs). But there are certain SEO tactics that can actually harm your website and lower your ranking.
3 Reasons To Have A Copywriter Do Your Content Marketing
Posted on: May 1, 2020
The basic idea behind content marketing is simple. You create a piece of content that gets your audience’s attention, and sort of soft sells you, your brand, and your products to the audience. For example, if you ran an online storefront that sold gardening supplies, then running a blog full of tips and tricks for […]
4 Smart Social Media Marketing Strategies to Help Your Business Grow
Posted on: April 10, 2020
If you own a small business, you know you need to meet your customers and prospective customers where they are. And increasingly, where they are is on social media sites like Facebook, Twitter, LinkedIn, YouTube and Instagram. That’s especially true in Australia, where more than 60% of the population, about 18 million Aussies in total, […]
4 Tips to Understand Your Customers and Satisfy Their Needs
Posted on: April 2, 2020
Have you ever asked yourself about the surest way to improve service delivery? Well, there is no single answer to your quest, but the road to better service delivery begins with understanding your customers. When you understand your customers, you can tailor your services to meet their unique needs. When you fulfill the needs of […]
How to Appeal to a Broader Audience with Exceptional Branding
Posted on: March 27, 2020
Your “brandmark” is the face of your company and the centre of your brand design. It represents your founder, product, services, and team all at once. It dominates your website, is used as the icon for your mobile app, and is stamped on anything you provide. When customers enjoy and become committed to your brand, […]
