Ready to Scale Your Business? Have These 5 Things First
Posted on: October 4, 2023
Most people confuse growing a business with scaling one. In the business world, growth is just about generating more revenue and expanding operations. It’s all about increasing the size of your business without necessarily improving its efficiency or profitability. Scaling a business, on the other hand, is all about becoming more efficient and profitable while […]
Designing a Logo? Here Are 8 Things You Should Know
Posted on: September 27, 2023
When you think about prominent companies, you can envision their logos. If the word “supermarket” is said, you could probably think of some retailers and their logos. If the phrases “coffee shop” or “fast food” are muttered, a few great logos are bound to come to mind. The point is, that when companies have a […]
Mastering the Art of Customer Testimonials
Posted on: September 20, 2023
Customers should know why they should choose you in today’s competitive marketplace. While you can promote yourself in every way possible, it often comes down to providing social proof. Customer testimonials are powerful because they provide a non-biased opinion about what your company has to offer – and they can influence purchase decisions more than […]
Before implementing AI into your business, here’s what you need to do
Posted on: September 6, 2023
Artificial intelligence is rapidly changing the way we do business. From customer service to marketing to operations, AI can improve efficiency, make better decisions, and personalise experiences. To reap the benefits of AI, here’s what to research and how to prepare. Goals and expectations Clear goals will govern AI adoption, whether increasing customer experience, operational […]
Repurposing Content – The Why and How
Posted on: August 30, 2023
Creating content is an essential aspect of ensuring you solidify your online presence and attract and keep your audience. However, making fresh and unique material can be time and energy-consuming. According to a March 2021 report by Visual Objects, 11% of small business owners view creating content for social media as one of their biggest […]
