Harness the Power of Media Monitoring for Small Business
Posted on: August 23, 2023
Small businesses often struggle to keep up with larger, more established firms in terms of marketing and public relations. Fortunately, media monitoring – tracking and analysing mentions across multiple media channels – can be a powerful tool for small business success. It’s a sure-fire way to gain valuable insights, make informed decisions, and fuel the […]
Short-Tail vs. Long-Tail Keywords
Posted on: July 19, 2023
Small businesses dominate the Australian economy, with around 99.8% of all Australian businesses deemed to be small or medium enterprises. However, only a minority of small businesses achieve success. One of the things you can do to improve your chances is to advertise your products and services to reach a wider customer reach. The keywords […]
How to Use Google Analytics for Your Small Business
Posted on: June 28, 2023
Google Analytics is a helpful tool for digging deeper into various data about your business and gaining valuable insights. Here is an overview of why small business owners should be using Google Analytics, the types of information this tool can provide, and how you can use these analytics to better understand and improve your business! […]
Turning Negative Reviews into Positive Opportunities
Posted on: June 14, 2023
When your business receives a negative review, it can be off-putting, and you may be tempted to react in anger or despair. After all, those reviews can have a tangible impact on the success of your business – especially if they’re visible on sites like Facebook or Google Reviews. But that’s why you should take […]
How To Find Big Data with Limited Resources
Posted on: May 31, 2023
Big data is a game-changer in the world of business. It provides powerful insights into customer behavior, market trends, and business performance, among other things. However, many companies, particularly small businesses, don’t have the analytics resources to take full advantage of this. Only 4 in 10 companies use big data analytics, indicating that more businesses […]
