Customers should know why they should choose you in today’s competitive marketplace. While you can promote yourself in every way possible, it often comes down to providing social proof. Customer testimonials are powerful because they provide a non-biased opinion about what your company has to offer – and they can influence purchase decisions more than […]

Google Analytics is a helpful tool for digging deeper into various data about your business and gaining valuable insights. Here is an overview of why small business owners should be using Google Analytics, the types of information this tool can provide, and how you can use these analytics to better understand and improve your business! […]

When your business receives a negative review, it can be off-putting, and you may be tempted to react in anger or despair. After all, those reviews can have a tangible impact on the success of your business – especially if they’re visible on sites like Facebook or Google Reviews. But that’s why you should take […]

2023 is quickly approaching. If you’re like any other small business owner, you’re curious about the future changes that might reshape how your digital marketing strategy. After all, digital marketing is an ever-evolving field. What’s trendy now might be irrelevant tomorrow. While the fundamentals will remain unchanged, there are some critical digital marketing trends you […]

Search engine optimization (SEO) is one of the most cost-effective ways to grow your business online, so long as you know how to do it right. So what exactly does that mean? Read and learn more about SEO and its wonderful benefits. What is SEO? SEO stands for Search Engine Optimisation. It is the process […]

After launching a comprehensive, compelling and cutting-edge web experience along with optimising the brand’s social media channels, Wheatley Finance grew to be a market leader and bagged the Best Broker Award in VIC/TAS for 2021 making us super proud as their website development agency. It is really easy to get overwhelmed by inauthentic business advice […]

Marketing is one of the most important aspects of owning a successful business. It’s not enough to have an idea or be a good accountant; you have to be able to sell your product or service too. Luckily, there are many skills that can assist you with this task. What is Marketing Marketing is the […]

Twitch is one of the biggest streaming platforms, commanding a combined total of 6.13 billion watch hours in the first quarter of 2022 alone. The platform has been growing at an incredible rate over the past few years and now boasts more than 30 million daily active users, with new viewers joining every second. Looking at […]

The Australian eCommerce boom is real! In the last few years, we have seen an explosion in the number of online retail businesses set up by small business owners. We’ve also seen this growth in the number of people who want to start their online store. This has led to many new competitors entering the […]

Content is king, but you’ll need an audience to discover and consume it first. Your content must be optimized for search engines to consistently rank high and attract your target audience. Your content must retain its value over time to score well in searches too. But how do you come up with useful content? Evergreen […]