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The 5 Biggest Digital Marketing Trends in 2023 That Every Business Must Get Ready For
Venetia Hillary
Posted on: November 2, 2022
2023 is quickly approaching. If you’re like any other small business owner, you’re curious about the future changes that might reshape how your digital marketing strategy. After all, digital marketing is an ever-evolving field. What’s trendy now might be irrelevant tomorrow. While the fundamentals will remain unchanged, there are some critical digital marketing trends you […]
What is SEO, and why should you optimise your website?
Venetia Hillary
Posted on: October 19, 2022
Search engine optimization (SEO) is one of the most cost-effective ways to grow your business online, so long as you know how to do it right. So what exactly does that mean? Read and learn more about SEO and its wonderful benefits. What is SEO? SEO stands for Search Engine Optimisation. It is the process […]
Website marketing is *STILL* an integral part of a brand’s digital footprint!
Venetia Hillary
Posted on: October 12, 2022
After launching a comprehensive, compelling and cutting-edge web experience along with optimising the brand’s social media channels, Wheatley Finance grew to be a market leader and bagged the Best Broker Award in VIC/TAS for 2021 making us super proud as their website development agency. It is really easy to get overwhelmed by inauthentic business advice […]
Top 5 Most Valuable Marketing Skills
Venetia Hillary
Posted on: August 17, 2022
Marketing is one of the most important aspects of owning a successful business. It’s not enough to have an idea or be a good accountant; you have to be able to sell your product or service too. Luckily, there are many skills that can assist you with this task. What is Marketing Marketing is the […]
Foolproof Twitch Marketing Strategies to Help Grow Your Brand
Jennaya Dyet
Posted on: July 27, 2022
Twitch is one of the biggest streaming platforms, commanding a combined total of 6.13 billion watch hours in the first quarter of 2022 alone. The platform has been growing at an incredible rate over the past few years and now boasts more than 30 million daily active users, with new viewers joining every second. Looking at […]
Surefire Tips to Stand Out in the eCommerce Landscape
Marama Carmichael
Posted on: July 20, 2022
The Australian eCommerce boom is real! In the last few years, we have seen an explosion in the number of online retail businesses set up by small business owners. We’ve also seen this growth in the number of people who want to start their online store. This has led to many new competitors entering the […]
Beginners Guide to Evergreen Content
Venetia Hillary
Posted on: June 15, 2022
Content is king, but you’ll need an audience to discover and consume it first. Your content must be optimized for search engines to consistently rank high and attract your target audience. Your content must retain its value over time to score well in searches too. But how do you come up with useful content? Evergreen […]
Marketing Metrics Every Digital Marketer Should Monitor
Venetia Hillary
Posted on: June 1, 2022
Imagine trying to market your business without understanding how effective your marketing efforts are. It would be like driving with your eyes closed! You need to be tracking the right marketing metrics in order to make informed decisions about your marketing strategy and budget. But with all of the different marketing channels and metrics out […]
Copywriting & SEO
Venetia Hillary
Posted on: March 23, 2022
Copywriting and SEO writing are two distinct aspects that are critical to the success of any company. As a marketer, knowing how to create and execute an effective strategy requires a thorough understanding of both.  If you want to learn more about the differences between copywriting and SEO writing, and some tips and tricks for […]
What Is Native Advertising?
Marama Carmichael
Posted on: March 16, 2022
We often come across native ads and interact with them daily on the internet. However, chances are, that most people fail to notice or even realise this form of digital advertising. In the last few years, native advertising has risen and grown in popularity, prompting the question; “why do you need to consider it for […]
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