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Why It’s Important To Measure Key Performance Metrics
Venetia Hillary
Posted on: March 9, 2022
Is your business meeting its marketing objectives? It’s crucial to measure performance metrics in online marketing campaigns to determine whether you’re on the right track or not. That said, marketing campaign results can be difficult to measure if you haven’t established your business’s KPIs. These metrics can influence the effectiveness of your campaigns. It’s best […]
Is Gamification Useful for Your Brand?
Venetia Hillary
Posted on: March 2, 2022
Gamification is the act of turning something into a game. A game has points, interactions, rewards, and way to “win” the experience. Almost anything can be gamified to make it more fun and interactive for those involved. You can gamify your loyalty program, gamify a survey, or even gamify a loading screen. Google gamified its […]
Why You Should Be Blogging as a Business!
Venetia Hillary
Posted on: February 23, 2022
Regardless of the type or size of your business, blogging is essential to promote and grow your business. In fact, blogging is one of the most effective digital marketing strategies; as the cliché puts it, ‘content is king’. A website alone isn’t enough to connect with your audience, establish your authority, and stand out from […]
5 Top Digital Marketing Trends to Watch in 2022
Marama Carmichael
Posted on: December 22, 2021
The digital marketing environment is constantly challenging and changing. The consumer base is still saturated, and it is difficult to determine what 2022 may bring to the digital marketing scene. However, specific trends will likely predominate next year as there is a decisive shift to include them in helping to reduce customer demands. Here are […]
iOS 15 Security Update: What you need to know
Jennaya Dyet
Posted on: November 24, 2021
Apple released their newest iOS 15 update during September this year. Then a couple smaller point releases of iOS 15.0.1 and iOS 15.0.2 updates, which fixed some bugs with the initial release and added some security features. Overall, the update has very cool features, including new features in Facetime, Safari improvements, Focus modes, and so […]
Win Results with Google Voice Search
Marama Carmichael
Posted on: October 27, 2021
Google Voice Search is the wave of the future. We know that people won’t stop typing for research any time soon, but more casual queries are consistently moving into the ‘smart home’ realm. When debating over the dinner table, a quick voice search through the smart home can resolve an issue far faster than online […]
How to Use Social Media to Grow Your Blog!
Jennaya Dyet
Posted on: October 13, 2021
Once you’ve written a blog, it seems like people will just come and read it. However, that’s not often the case. You have to work to grow your blog! One good way to do this, is by incorporating social media into your marketing campaign. Here are some ways that you can use social media to […]
What is Local SEO, and Why Do You Need It?
Venetia Hillary
Posted on: October 6, 2021
Before getting to a national or even international level, any small business usually needs to start with a local market. Even though the local market may seem much smaller, it’s in no way less challenging. Employing a good local SEO strategy is the way to win the competition. What Is Local SEO Local SEO focuses […]
Which Website Builder is Best for Your Business?
Marama Carmichael
Posted on: September 29, 2021
Your website is an incredibly valuable and important asset for your business. In essence, it acts as a virtual storefront to represent your brand online and attract potential leads and customers. They’ll start to learn more about you and keep coming back, which will generate conversions and profit for your business. Because your website is […]
Growing Your Online Presence for Small Businesses
Venetia Hillary
Posted on: September 8, 2021
As the world transitions to a fully digitized arena, your business cannot afford to remain. Did you know, 79 per cent of shoppers search for an item online before making a purchase? With that in mind, investing in appropriate tools to facilitate and enable your online presence is not a choice, but a necessity. No […]
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