Mastering the Art of Customer Testimonials
Posted on: September 20, 2023
Customers should know why they should choose you in today’s competitive marketplace. While you can promote yourself in every way possible, it often comes down to providing social proof. Customer testimonials are powerful because they provide a non-biased opinion about what your company has to offer – and they can influence purchase decisions more than […]
How to Use Google Analytics for Your Small Business
Posted on: June 28, 2023
Google Analytics is a helpful tool for digging deeper into various data about your business and gaining valuable insights. Here is an overview of why small business owners should be using Google Analytics, the types of information this tool can provide, and how you can use these analytics to better understand and improve your business! […]
Turning Negative Reviews into Positive Opportunities
Posted on: June 14, 2023
When your business receives a negative review, it can be off-putting, and you may be tempted to react in anger or despair. After all, those reviews can have a tangible impact on the success of your business – especially if they’re visible on sites like Facebook or Google Reviews. But that’s why you should take […]
The 5 Biggest Digital Marketing Trends in 2023 That Every Business Must Get Ready For
Posted on: November 2, 2022
2023 is quickly approaching. If you’re like any other small business owner, you’re curious about the future changes that might reshape how your digital marketing strategy. After all, digital marketing is an ever-evolving field. What’s trendy now might be irrelevant tomorrow. While the fundamentals will remain unchanged, there are some critical digital marketing trends you […]
What is SEO, and why should you optimise your website?
Posted on: October 19, 2022
Search engine optimization (SEO) is one of the most cost-effective ways to grow your business online, so long as you know how to do it right. So what exactly does that mean? Read and learn more about SEO and its wonderful benefits. What is SEO? SEO stands for Search Engine Optimisation. It is the process […]
