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Starting a small business requires a lot of hard work and dedication. To stand out in the crowded market, small business owners need to invest in digital marketing strategies and high-quality marketing and spread their brand name to consumers. Several marketing tools can help you achieve these goals without spending too much money. Marketing growth […]

Marketing takes A LOT of time and effort, and sometimes you make mistakes unknowingly. If you don’t catch these mistakes early on, they will keep hurting your marketing growth strategy. Here’s a look at the 10 most common marketing mistakes to avoid to take your business to the next level. 1.      A Poor Understanding of […]

Do you want to reach a wider audience? Engage with more potential customers? Or grow your brand’s exposure and reputation? If your answer to any of those questions is “Yes,” then you should probably be using hashtags in your digital marketing strategy! In this week’s blog, we’ll dive into what hashtags are, why you should […]

It’s common for businesses that have been in the show for years, especially those that have maintained steady growth, to confuse their customers about the range of products and services they offer.  Most of them aren’t even aware they are doing that because they have grown accustomed to how things are, and aren’t aware of […]

The digital marketing environment is constantly challenging and changing. The consumer base is still saturated, and it is difficult to determine what 2022 may bring to the digital marketing scene. However, specific trends will likely predominate next year as there is a decisive shift to include them in helping to reduce customer demands. Here are […]

Data privacy is a relatively new concept in digital marketing, but it is quickly gaining traction. Customer protection and good stewardship have been brought to the forefront with recent breaches and misuse of information. What can you do as a digital marketer? Your job as a digital marketing consultant and professional no longer merely entails […]

So what’s the secret to gaming the Facebook algorithm? Well, there’s one simple answer. Engagement, engagement, and more engagement. You see, Facebook’s aim is to deliver relevant content to its users! This way, they’ll stay on the app longer and log on more often. That’s because they’re consuming content that they’re interested in and enjoy. […]

Running a small business no longer means settling for “low-tech” solutions. With the software, online services, and tools available to businesses of any size and budget today, technology is in fact, the smartest solution to many small business limitations. The thing about small businesses, is that your team size is small. You don’t have as […]

Once you’ve written a blog, it seems like people will just come and read it. However, that’s not often the case. You have to work to grow your blog! One good way to do this, is by incorporating social media into your marketing campaign. Here are some ways that you can use social media to […]

Before getting to a national or even international level, any small business usually needs to start with a local market. Even though the local market may seem much smaller, it’s in no way less challenging. Employing a good local SEO strategy is the way to win the competition. What Is Local SEO Local SEO focuses […]