Marketing Automation: Will my customers like it?
Marama Carmichael
Posted on: March 2, 2021
There are many industry blogs and articles that talk to the benefits marketing automation can have for your business. From an efficiency perspective, it’s easy to see the benefits. Less time spent on customer relationship management throughout their journey, means more money in your pocket. But what of the customers? They too benefit from a […]
Inbound & Outbound Marketing – What’s the Difference?
Dominique Macartney
Posted on: January 19, 2021
You have probably heard the terms inbound and outbound marketing before, but do you actually know what they mean? There is a LOT of marketing jargon out there, which can be daunting when you’re dipping you feet into the marketing pool for the first time. Never fear! We’ve gone ahead and broken it down for you.
What Is Drip Marketing and How Can I Use It?
Marama Carmichael
Posted on: January 5, 2021
Drip marketing campaigns are a series of pre-written emails that are sent to your customers, triggered by an action they’ve taken. It is the friendly “nudge” that allows you to stay in touch and if done correctly, that drip, can become a deluge of conversions very quickly!
Should I invest in Automated Marketing?
Marama Carmichael
Posted on: November 6, 2020
We all know how competitive things have become online. Automated Marketing can provide the killer advantage you’ve been looking for!
Digital versus Traditional Marketing
Dominique Macartney
Posted on: July 31, 2020
Long ago brands relied on tried and true methods of marketing. Everyone was restricted by the limitations of print (billboards, print ads), sight (commercials, movie theatre screens), and sound (radio). Traditional marketing tactics were extremely expensive and measuring the success of a campaign could be tricky. The age of digital marketing has been upon us […]
This 9-Word Email Hack Guarantees Leads and Sales
Marama Carmichael
Posted on: July 17, 2020
At this point in your business, you’ve probably already built an email list. You’ve successfully gotten people to sign up for your newsletter, now it’s time to focus on those subscribers and make sure you give them what they signed up for. Unconverted leads are assets that most people are not paying enough attention to. […]
Top 4 Ways to Build a Free Email List
Marama Carmichael
Posted on: May 28, 2020
Email lists are essential for online businesses. It is a great way to stay in touch with your customers, without getting too pushy. Since most of your customers (and potential ones) have an email, it is a great way to reach them. They can open them whenever they get a chance. You don’t have to […]
4 Digital Marketing Elements Your Business Needs
Dominique Macartney
Posted on: May 22, 2020
For many businesses today, digital marketing is a key element of an overall marketing strategy, whether the business is working on a local or an international level. The key to finding the right digital marketing elements to add to your overall marketing strategy will depend on: what you know about your target audience and how […]
4 Easy Tips to Build a Free Email List
Marama Carmichael
Posted on: April 17, 2020
Any business could benefit from an email list. In fact, it is almost essential these days. You can stay in touch with your customers, on their terms. You won’t call and interrupt their dinner. Instead, they will open your emails when they have a chance, even if it is when they are waiting to pick […]
4 Email Essentials to Customer Retention
Dominique Macartney
Posted on: March 13, 2020
The vast majority of digital marketing techniques are focused on outreach and the initial customer conversion. However, once a customer buys from you once… then what? Do you really need to start all that effort over again to convert them a second time? Of course not. Once you have converted a lead into a paying […]

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