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Walking the Buyer’s Journey Alongside Your Customers
Venetia Hillary
Posted on: February 1, 2023
One significant mistake businesses sometimes make is the belief that the buyer’s journey is a one-time event. In reality, it’s an ongoing process that customers go through multiple times while they interact with your business. And, it’s not something your customers do on their own, either. Your company plays a vital role in guiding them […]
Niche Marketing: How to Effectively Reach Your Target Audience
Venetia Hillary
Posted on: January 18, 2023
Most small business owners think that in order to be successful, they need to appeal to and appease the entire market. But this is not only difficult, but it’s also unnecessary. By focusing on niche marketing strategies instead, you can hone your efforts and reach your target audience more effectively. In this guide, we’ll go […]
7 Marketing Tools Every Small Business Owner Should Have!
Marama Carmichael
Posted on: November 30, 2022
Starting a small business requires a lot of hard work and dedication. To stand out in the crowded market, small business owners need to invest in high-quality marketing and spread their brand name to consumers. Several marketing tools can help you achieve these goals without spending too much money. Marketing tools come in different forms […]
Why Brands are Focusing on Inclusive UI & UX (and Why You Should Too!)
Venetia Hillary
Posted on: November 23, 2022
Most programs, software, and services assume that the average customer is actually average. As humans, we know better. The next customer to log into your website or walk through your door could be a man or a woman, tall or short, pale or dark, athletic or unwell. There’s as good a chance they will be […]
Tips to Make the Most of LinkedIn for You and Your Business
Venetia Hillary
Posted on: September 14, 2022
LinkedIn has a global membership of over 830 million users, making it a renowned robust networking platform. It allows you to connect with professionals in your industry, find new employees and jobs, and share your ideas with like-minded people. However, if you’re not using LinkedIn effectively, you’ll miss opportunities crucial to your personal and business […]
Top 5 Most Valuable Marketing Skills
Venetia Hillary
Posted on: August 17, 2022
Marketing is one of the most important aspects of owning a successful business. It’s not enough to have an idea or be a good accountant; you have to be able to sell your product or service too. Luckily, there are many skills that can assist you with this task. What is Marketing Marketing is the […]
Best Marketing Software
Venetia Hillary
Posted on: May 11, 2022
According to Moosend, 63% of the leading companies use automated marketing software. Over the years, technology used in marketing has drastically changed, and even older marketing platforms such as emails have evolved. Imagine putting all your routine work in autopilot mode. You still have complete control of the campaign, but the software does a lot […]
Small Business Tips to Maximize Online Sales with Automated Marketing
Venetia Hillary
Posted on: October 20, 2021
Running a small business no longer means settling for “low-tech” solutions. With the software, online services, and tools available to businesses of any size and budget today, technology is in fact, the smartest solution to many small business limitations. The thing about small businesses, is that your team size is small. You don’t have as […]
Growing Your Online Presence for Small Businesses
Venetia Hillary
Posted on: September 8, 2021
As the world transitions to a fully digitized arena, your business cannot afford to remain. Did you know, 79 per cent of shoppers search for an item online before making a purchase? With that in mind, investing in appropriate tools to facilitate and enable your online presence is not a choice, but a necessity. No […]
Tips for Designing A Lead Magnet That Your Customers Can’t Resist!
Marama Carmichael
Posted on: April 21, 2021
For a business to make money, it needs customers. There is a whole journey of discovery that your customers go on before they end up actually buying from you, and this is where marketing comes in. More specifically, lead generation. One way to effectively generate leads is through the design of a lead magnet.
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