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Tips to Make the Most of LinkedIn for You and Your Business
Venetia Hillary
Posted on: September 14, 2022
LinkedIn has a global membership of over 830 million users, making it a renowned robust networking platform. It allows you to connect with professionals in your industry, find new employees and jobs, and share your ideas with like-minded people. However, if you’re not using LinkedIn effectively, you’ll miss opportunities crucial to your personal and business […]
Top 5 Most Valuable Marketing Skills
Venetia Hillary
Posted on: August 17, 2022
Marketing is one of the most important aspects of owning a successful business. It’s not enough to have an idea or be a good accountant; you have to be able to sell your product or service too. Luckily, there are many skills that can assist you with this task. What is Marketing Marketing is the […]
Best Marketing Software
Venetia Hillary
Posted on: May 11, 2022
According to Moosend, 63% of the leading companies use automated marketing software. Over the years, technology used in marketing has drastically changed, and even older marketing platforms such as emails have evolved. Imagine putting all your routine work in autopilot mode. You still have complete control of the campaign, but the software does a lot […]
Small Business Tips to Maximize Online Sales with Automated Marketing
Venetia Hillary
Posted on: October 20, 2021
Running a small business no longer means settling for “low-tech” solutions. With the software, online services, and tools available to businesses of any size and budget today, technology is in fact, the smartest solution to many small business limitations. The thing about small businesses, is that your team size is small. You don’t have as […]
Growing Your Online Presence for Small Businesses
Venetia Hillary
Posted on: September 8, 2021
As the world transitions to a fully digitized arena, your business cannot afford to remain. Did you know, 79 per cent of shoppers search for an item online before making a purchase? With that in mind, investing in appropriate tools to facilitate and enable your online presence is not a choice, but a necessity. No […]
Tips for Designing A Lead Magnet That Your Customers Can’t Resist!
Marama Carmichael
Posted on: April 21, 2021
For a business to make money, it needs customers. There is a whole journey of discovery that your customers go on before they end up actually buying from you, and this is where marketing comes in. More specifically, lead generation. One way to effectively generate leads is through the design of a lead magnet.
Marketing Automation: Will my customers like it?
Marama Carmichael
Posted on: March 2, 2021
There are many industry blogs and articles that talk to the benefits marketing automation can have for your business. From an efficiency perspective, it’s easy to see the benefits. Less time spent on customer relationship management throughout their journey, means more money in your pocket. But what of the customers? They too benefit from a […]
Inbound & Outbound Marketing – What’s the Difference?
Dominique Macartney
Posted on: January 19, 2021
You have probably heard the terms inbound and outbound marketing before, but do you actually know what they mean? There is a LOT of marketing jargon out there, which can be daunting when you’re dipping you feet into the marketing pool for the first time. Never fear! We’ve gone ahead and broken it down for you.
What Is Drip Marketing and How Can I Use It?
Marama Carmichael
Posted on: January 5, 2021
Drip marketing campaigns are a series of pre-written emails that are sent to your customers, triggered by an action they’ve taken. It is the friendly “nudge” that allows you to stay in touch and if done correctly, that drip, can become a deluge of conversions very quickly!
Should I invest in Automated Marketing?
Marama Carmichael
Posted on: November 6, 2020
We all know how competitive things have become online. Automated Marketing can provide the killer advantage you’ve been looking for!
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