Email Marketing

Digital versus Traditional Marketing

Dominique Macartney

Long ago brands relied on tried and true methods of marketing.

Everyone was restricted by the limitations of print (billboards, print ads), sight (commercials, movie theatre screens), and sound (radio).

Traditional marketing tactics were extremely expensive and measuring the success of a campaign could be tricky. The age of digital marketing has been upon us for some time, and everything has changed.

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This 9-Word Email Hack Guarantees Leads and Sales

Marama Carmichael

At this point in your business, you’ve probably already built an email list. You’ve successfully gotten people to sign up for your newsletter, now it’s time to focus on those subscribers and make sure you give them what they signed up for.

Unconverted leads are assets that most people are not paying enough attention to. We’ll help you turn those leads into loyal customers by teaching you something called the 9-word email.

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Top 4 Ways to Build a Free Email List

Marama Carmichael

Email lists are essential for online businesses. It is a great way to stay in touch with your customers, without getting too pushy. Since most of your customers (and potential ones) have an email, it is a great way to reach them. They can open them whenever they get a chance.

You don’t have to worry about calling and interrupting them in the middle of dinner. Instead, they can open them when they have a few minutes.

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4 Digital Marketing Elements Your Business Needs

Dominique Macartney

For many businesses today, digital marketing is a key element of an overall marketing strategy, whether the business is working on a local or an international level.

The key to finding the right digital marketing elements to add to your overall marketing strategy will depend on:

  • what you know about your target audience
  • and how they spend their time online

No matter what your target audience looks like, you can still reach potential customers anywhere with these four digital marketing elements.  (more…)

4 Easy Tips to Build a Free Email List

Marama Carmichael

Any business could benefit from an email list. In fact, it is almost essential these days. You can stay in touch with your customers, on their terms. You won’t call and interrupt their dinner.

Instead, they will open your emails when they have a chance, even if it is when they are waiting to pick their children up from school. If they just skim through it, they can always return to it later when they have a few more minutes to devote to it.

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4 Email Essentials to Customer Retention

Dominique Macartney

The vast majority of digital marketing techniques are focused on outreach and the initial customer conversion. However, once a customer buys from you once… then what? Do you really need to start all that effort over again to convert them a second time? Of course not.

Once you have converted a lead into a paying customer, the game changes. Your priority becomes not conversion, but customer retention.

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Automation systems and content marketing

Dominique Macartney

Yes, automation is a great timesaver. And, yes, that goes for automating aspects of your marketing and sales.

Automating what is repetitive, routine, even can enable you to spend more time out of the office while “the work” goes on.

Automated marketing usually refers to email and the capacity of email systems to respond appropriately to a host of triggers. It can be from greeting a potential customer to reminding one that it’s time to renew a subscription.

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