The vast majority of digital marketing techniques are focused on outreach and the initial customer conversion. However, once a customer buys from you once… then what? Do you really need to start all that effort over again to convert them a second time? Of course not.
Once you have converted a lead into a paying customer, the game changes. Your priority becomes not conversion, but customer retention.
Yes, automation is a great timesaver. And, yes, that goes for automating aspects of your marketing and sales.
Automating what is repetitive, routine, even can enable you to spend more time out of the office while “the work” goes on.
Automated marketing usually refers to email and the capacity of email systems to respond appropriately to a host of triggers. It can be from greeting a potential customer to reminding one that it’s time to renew a subscription.
