Black Friday and Cyber Monday will be here before you know it. Yes, it’s crucial for all businesses to take advantage of every holiday, but Black Friday and Cyber Monday are particularly important. Customers are eager to shop on these special days; and as a business, you have to market yourself as such, so that you’ll secure as many sales as possible. Let’s talk more about how to prepare your business for success as we approach Black Friday marketing and Cyber Monday sales.

Impact of Black Friday and Cyber Monday

Black Friday and Cyber Monday are two special shopping days that follow Thanksgiving Day. On the Friday after Thanksgiving, Black Friday kicks off with shoppers lining up in stores (or online!) to make big purchases with a hefty discount. Cyber Monday follows after the weekend, offering even more discounts usually exclusively for online shoppers. With an influx of customers on these shopping holidays, it’s so important that every business markets themselves accordingly. Shoppers are ready to buy, buy, buy, and you need to be ready for this demand.

Effortless Marketing Tips for Black Friday and Cyber Monday

How exactly do you make the most of Black Friday and Cyber Monday? Here are some tips that will make marketing your business simple:

Create a Gift Guide: Customers are going to be shopping for the mums in their life, the children in their life, the family in their life, the friends in their life. Create a gift guide that makes shopping simpler. Be sure to send it out early so that shoppers have something for everyone on their list… without having to pick out the gifts themselves!

Incentivise Customers to Shop: Offer your customers a promotion for shopping on Black Friday. Or, if you want to encourage shoppers to return after the holidays, offer an incentive that can be used in the future – like 20% off your next purchase or similar.

Hint at the Deals You’ll Have: To count down to Black Friday or Cyber Monday, send out sneak peeks of the deals and discounts you’ll have available to customers via e-mail. 10 days leading up to Black Friday, send out an e-mail to your e-mail list that shows certain items that will be marked down on Black Friday to generate anticipation for the day.

Success Stories – Businesses Crushing Black Friday and Cyber Monday

There are so many companies who have operated successful digital marketing strategies for Black Friday and Cyber Monday. The company For Love and Lemons, for example, created a countdown clock with a promo code attached that outlines how much time customers have left to shop their Cyber Monday sale – this gets people feeling the urgency of Black Friday shopping, which leads to conversions on the day. Some companies have made unique choices, like REI. REI decided to close their retail stores on Black Friday, and instead, they urged their customers to shop online for Cyber Monday. Whether you choose to push sales on Black Friday, Cyber Monday, or both holidays, get creative with your marketing strategy.

Ready to Succeed This Black Friday and Cyber Monday? Choose Oracle Tree

We’ve gone over some tips that will help you succeed with your Black Friday marketing. As we get closer to Cyber Monday and Black Friday, remember to apply some of these tips to your marketing strategy so that your small business sales go up this holiday season. If you’re eager to collaborate with a marketing agency that puts your needs first, then you’ve got to work with Oracle Tree. For individualised marketing advice, contact our team.

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