The risks and rewards for creators in an AI future
Posted on: March 15, 2023
Over the past ten years, we have embraced Siri, Tesla Autopilot, Grammarly, Amazon Alexa, and Google Assistant. With the emergence of even more AI content creation tech, ChatGPT in particular, the conversation is running hot across digital marketing, design, writing, psychology, education and tech, discussing what it means for the future of creativity, information and, […]
Check These Green and Red Flags Before Choosing A Marketing Agency
Posted on: March 8, 2023
Australia’s digital marketing industry is ever-growing, recording a market size of $16.2bn or a growth rate of 13.5% in 2023. This high growth means many players continue to enter the market – as many as 9,336 agencies as of 2023. But the big question is, do all these agencies have what it takes to deliver […]
Why user-generated content can be a game changer!
Posted on: March 1, 2023
Marketers must adopt a more data-driven and customer-centric marketing approach to stay competitive in a fast-paced marketplace. This involves encouraging customers to communicate what they want in a product or service. User-generated content has become an increasingly popular tool brands use to engage with their potential customers. Let’s explore more user-generated content to know how […]
The Ultimate Guide to Leveraging Twitter for Your Small Business
Posted on: February 22, 2023
If you’re a small business owner in Australia, Twitter can be an invaluable resource when it comes to getting the word out about your products and services. With more than 330 million monthly active users globally and 5.8 million in Australia, tapping into this popular social platform can help put your company on the map – […]
9 Strategies to Make the Shift from Working ‘In’ Your Business to Working ‘On’ Your Business
Posted on: February 15, 2023
Small business owners face a unique challenge: to do both “on” and “in” their business. Working “on” the business involves high-level decision-making, strategy, and planning. Working “in” the business means managing day-to-day administrative duties and paperwork. Unfortunately, many small biz owners fall into the trap of getting bogged down in the business’s everyday operations and […]
