9 Strategies to Make the Shift from Working ‘In’ Your Business to Working ‘On’ Your Business
Posted on: February 15, 2023
Small business owners face a unique challenge: to do both “on” and “in” their business. Working “on” the business involves high-level decision-making, strategy, and planning. Working “in” the business means managing day-to-day administrative duties and paperwork. Unfortunately, many small biz owners fall into the trap of getting bogged down in the business’s everyday operations and […]
Why Brand Voice Matters and Tips on How to Develop It
Posted on: February 8, 2023
As a small business owner in Australia, you must understand the importance of developing your brand voice as part of your brand marketing strategy. Having an intentional and unified tone will help differentiate your business from competitors, create consistency across platforms and build customer trust. From reflecting your values to connecting with customers emotionally, setting […]
Walking the Buyer’s Journey Alongside Your Customers
Posted on: February 1, 2023
One significant mistake businesses sometimes make is the belief that the buyer’s journey is a one-time event. In reality, it’s an ongoing process that customers go through multiple times while they interact with your business. And, it’s not something your customers do on their own, either. Your company plays a vital role in guiding them […]
Fostering Brand Community: Crafting Your Founder’s Story
Posted on: January 25, 2023
As a small business owner, you know that it’s important to foster a sense of community among your customers. And one of the best ways to do that is by introducing them to the story behind your business. Sharing your story helps create a personal connection with your customers, and it makes them feel like […]
Niche Marketing: How to Effectively Reach Your Target Audience
Posted on: January 18, 2023
Most small business owners think that in order to be successful, they need to appeal to and appease the entire market. But this is not only difficult, but it’s also unnecessary. By focusing on niche marketing strategies instead, perhaps with the guidance of a marketing consultancy, you can hone your efforts and reach your target […]
