The content that goes on your website says a lot about who you are as a business. Great content will give visitors a good first impression, while poorly written or pointless content can drive people away. In order to get the most out of the content on your website, there are a few things that it needs to have.
By including the following 5 items in all of your content, you can ensure that your content is serving its purpose, and not merely taking up space.
1. Be Informative
No one wants to have their time wasted. When a person visits your website, there is a chance they are looking for the answer to a question. The question could be along the lines of “How do I fix my car”, “Does this restaurant in my area serve food that I like” or even “What kind of services does this company offer.” You want your content to answer the questions your visitors are likely asking. Don’t waste time writing fluff pieces simply to fill up your website. Make sure that your content serves a purpose, and that it is informing your reader.