Blogging

Content Marketing: Benefits of Hiring a Blogger

Marama Carmichael

If you have a business, you need to have a blog. Not only will it help to drive more traffic to your website (leading to more sales), but your customers will get to know you better and therefore will learn to trust you, compelling them want to do business with you.

However, as is the case with most business owners, you may not feel like you have the time to devote to a blog. For this reason, you may want to hire a blogger or writer to do it for you.

Here are some benefits of hiring a blogger for your blog.

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Content Marketing is Like The Trojan Horse

Marama Carmichael

Modern-day consumers are desensitised to advertising. From the sad soundtrack that tugs at your heartstrings to get you to donate money to a good cause… To the pulse-pounding cinematography that turns a car commercial into a miniature action movie… The audience has built up walls to resist these kinds of advertisements.

They know that whoever runs the ads is trying to sell them something, so they tune-out. They switch channels during a TV commercial break, they ignore pop-up ads online, and they let radio spots go in one ear and out the other.

Your customer base has built up walls against traditional marketing that can make getting them to listen, much less make a purchase seem almost impossible.

Until you bypass those walls, anyway. And that’s where content marketing comes in.

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How to Rank in Google’s Featured Snippets

Marama Carmichael

First off, what is a featured snippet? A featured snippet is what Google decides is the best complete answer to a question.  It’s that little bit of information from a relevant website that appears first after a Google search below the ads and often above other related questions. It is also called an “answer box” because it usually answers a precise question that you searched for right away. Clicking on a featured snippet will take you to the main website so that you get more information.

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How to Edit Your Blog Posts to Perfection

Marama Carmichael

When we write blog posts, we want them to turn out perfect the first time around. We wish we could produce great articles right out of our stream of consciousness. We wish it could be effortless.

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Social Media Marketing: 4 Mistakes That Can Stop Success

Marama Carmichael

Social media is the wave of the future, and any business looking to reach an audience and make money has at least a few social media profiles. However, while it is possible to reach a massive audience via social media sites, it isn’t easy. A business has to say all the right things, do all the right things, and even then it needs a lot of luck to take-off. But, while social media marketing success is hard, it’s a great deal harder if you shoot yourself in the foot. Which is why you should avoid the following mistakes. (more…)

10 Ways to Get More From Your Facebook Marketing – Pt 2

Marama Carmichael

5) Stand-Alone Link Posting

Facebook marketers are continually looking for the best post configuration formula to get the most clicks, and one has been found. When comparing posting content with links, content without links, and links without content, it was found that linking without content was by far the most successful. Provided, of course, that your link automatically loads an image with an engaging title for whatever (blog article or news story) you are linking to.

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SEO Tips for Your Business

Marama Carmichael

Marketing can be complicated. There are so many businesses competing for the attention of millions of people searching for information online. You need to find a way to stand out above your competition.

Search engine optimisation, otherwise known as SEO, can really help. It basically means that you are using the search engines to your advantage. Ignoring SEO can be a big mistake.

Unsure where to begin? Here are some SEO tips you can use for your business.

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Dental Inbound Marketing for Patients Who Want a Second Opinion

Marama Carmichael

Not all dentists are perfect. Dentists are human which means we can say with absolute surety that none are 100% right all the time. Sometimes it can be hard to find the cause of the issue, or you may have to try several solutions before one works well for your patient. In other cases, a patient may not want to accept the recommendations given by their dentist. Sometimes a particular dental office may not offer the best solution for a patient and sometimes, dentists even make mistakes.

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How to Use Inbound Marketing for Business Success

Marama Carmichael

When you create your marketing plan where do you start? Are you contemplating which trade shows will have the largest number of prospects? Are you trying to figure out how many cold calls you need to make before you get a sale? These marketing methods have been used for years by many businesses. But, what about inbound marketing? What is it and how is it effective?

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Why Inbound Marketing Matters

Marama Carmichael

Have you ever found yourself wondering what the big deal is about inbound marketing? For some people, seemingly overnight, the world transformed from one where the primary form of advertisement was billboards and TV commercials to one where blogs and chatting on social media is somehow the most powerful way to draw in customers.

While this may seem like a complete change from traditional methods, we assure you, inbound marketing has become popular for a number of good reasons, not least of which because people are dead tired of being marketed to by traditional disruptive methods and are happy to interact with almost any alternative. Whether you’re thinking about starting an inbound marketing campaign or are simply looking to up your game and results from your current online marketing efforts, it may help to understand why people are so responsive to inbound marketing in the first place.

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