Find out how you can untangle the mess called marketing and grow your business

10 Ways to Get More From Your Facebook Marketing – Pt 2

5) Stand-Alone Link Posting

Facebook marketers are continually looking for the best post configuration formula to get the most clicks, and one has been found. When comparing posting content with links, content without links, and links without content, it was found that linking without content was by far the most successful. Provided, of course, that your link automatically loads an image with an engaging title for whatever (blog article or news story) you are linking to.


SEO Tips for Your Business

Marketing can be complicated. There are so many businesses competing for the attention of millions of people searching for information online. You need to find a way to stand out above your competition.

Search engine optimisation, otherwise known as SEO, can really help. It basically means that you are using the search engines to your advantage. Ignoring SEO can be a big mistake.

Unsure where to begin? Here are some SEO tips you can use for your business.


Dental Inbound Marketing for Patients Who Want a Second Opinion

Not all dentists are perfect. Dentists are human which means we can say with absolute surety that none are 100% right all the time. Sometimes it can be hard to find the cause of the issue, or you may have to try several solutions before one works well for your patient. In other cases, a patient may not want to accept the recommendations given by their dentist. Sometimes a particular dental office may not offer the best solution for a patient and sometimes, dentists even make mistakes.


How to Use Inbound Marketing for Business Success

When you create your marketing plan where do you start? Are you contemplating which trade shows will have the largest number of prospects? Are you trying to figure out how many cold calls you need to make before you get a sale? These marketing methods have been used for years by many businesses. But, what about inbound marketing? What is it and how is it effective?


Why Inbound Marketing Matters

Have you ever found yourself wondering what the big deal is about inbound marketing? For some people, seemingly overnight, the world transformed from one where the primary form of advertisement was billboards and TV commercials to one where blogs and chatting on social media is somehow the most powerful way to draw in customers.

While this may seem like a complete change from traditional methods, we assure you, inbound marketing has become popular for a number of good reasons, not least of which because people are dead tired of being marketed to by traditional disruptive methods and are happy to interact with almost any alternative. Whether you’re thinking about starting an inbound marketing campaign or are simply looking to up your game and results from your current online marketing efforts, it may help to understand why people are so responsive to inbound marketing in the first place.


How SEO Influences Your Inbound Marketing Strategy

If you have anything to do with marketing, chances are you’ve heard of the terms “SEO” and “Inbound marketing”.

SEO, or Search Engine Optimisation, is all about making sure that your sites content aligns with the way people search and the way search engines find results.

Inbound marketing, however, is the method of drawing in clients by creating a frequent source of interesting content that will entice and engage potential customers. Combining these two concepts is so natural it’s almost silly to think of them as separate strategies, and we’re about to explain why.


Why You Should Perform Regular Website Text Reviews

There’s a lot of talk about the importance of voice, especially now that businesses are updating their content to match the needs of people using voice to text software. Consumers are also responding to their own computers using voice to text applications, so it’s vital for your website text to be optimised for these.

A common example is the Amazon Echo device, which provides a robot named Alexa to search the Internet for information. Whether you want to know the date a person was born or listen to a favourite song from the radio, Alexa has got you covered.


5 Must Haves For The Content On Your Website

The content that goes on your website says a lot about who you are as a business. Great content will give visitors a good first impression, while poorly written or pointless content can drive people away. In order to get the most out of the content on your website, there are a few things that it needs to have.

By including the following 5 items in all of your content, you can ensure that your content is serving its purpose, and not merely taking up space.

1. Be Informative

No one wants to have their time wasted. When a person visits your website, there is a chance they are looking for the answer to a question. The question could be along the lines of “How do I fix my car”, “Does this restaurant in my area serve food that I like” or even “What kind of services does this company offer.” You want your content to answer the questions your visitors are likely asking. Don’t waste time writing fluff pieces simply to fill up your website. Make sure that your content serves a purpose, and that it is informing your reader.

Blogging Best Practices

For companies starting out in content marketing, it can be very difficult to find their footing. Many begin blogging, write a few basic posts, and then become discouraged when the traffic doesn’t come flooding in. In general, many firms have a skewed expectation of how quickly content marketing can deliver results, but also often underestimate the long-term results that it could offer.

Follow these few simple rules when you start your company blog to help it grow, stay consistent, and publish helpful content that your audience will enjoy.