It’s even more than an excellent, well thought out name, logo and coordinating theme for your business. Branding is a day-by-day approach to the way the world instantly recognises everything your company does and immediately knows where it came from.
Yes, branding starts with name and design scheme. Naming your business is fun and inspiring, but you can’t think of a name now and plan to introduce the branding later. From the first thought of your new venture, the big picture has to be about your brand and how it will be present in all you do. If you’ve already been in business and you’re just now learning about branding, it’s not too late. The following tips can be applied to a new or existing branding campaign.
Of course you want to stand out and away from even the familiar crowd, but do take advantage of the work that’s already been done by you or others in your industry.
A brand is not just one word or image. A brand is a way of thinking; a way of inspiring that same thought among consumers anytime they are reminded of your company, be it a logo, a commercial or just someone mentioning your services. A well-branded firm is instantly associated with a certain feeling or experience that makes them hard to forget and easy to recall.
For example, let’s say a company wants to be the first choice, the first thought in their field. They create an eye-catching, modern, but not too complex of a logo. Clever logos do not have to be made up of images that have anything to do with the product or service. Look at Pepsi and FedEx. These are the simplest splash of a shape or colour and done! The secret comes after the logo when you saturate the market with your logo, combined with stories and ideas that create the image, the big picture, that is your brand.
From the obvious like advertising and product packaging, to the tiny details that may otherwise be overlooked. Your brand is built on all of these aspects combined.
Imagine the companies that you recognise without seeing their logo or hearing a word. Why is that? Think back to before you knew that business or product existed and retrace the steps that took them from an unknown, to a household name. You don’t need to know the ins and outs of their business, because it’s your mind and memory where that seed was planted. What caused it to grow there?
Contact us to expand on your ideas that speak to your brand and we will take it from there!
What could you do if your business simply… worked?