So you’ve done your research and hired a marketing agency. That’s great. But what now?
Do you just leave everything in their hands? Do you keep checking in with them to see what’s going on? Do you work side-by-side with them? Different styles of working are right for different people. However, the best thing is probably to go for a balance between complete autonomy and working together.
When it comes to online retail, a successful operation is all about adapting to trends. Platforms, purchasing habits, customer engagement – all of these different elements are evolving rapidly, and being able to cater to these demographics effectively and quickly is crucial.
And the better the customer experience is, the more likely they are to come back.
Are good blog posts like drugs? Well, we’ve all experienced this before:
An interesting headline will catch our eye, and we can’t help but click. The content immediately hooks us in and keeps us there for the whole journey. And when it’s over, we see another post on the sidebar with a great headline – and the whole thing starts over again.
5 hours go by in a snap. And after the ride, we’re left thinking: “How in the heck did they just do that to me?”
Some businesses have mastered the art of the “addicting” blog post. No matter what the content is about, no matter how long, we can’t help but read the entire thing through twice. We’re hooked — they’re like the drug dealers of killer content.
But how do they do it?
So, you’ve decided you’re going to add a blog to your business. You’ve researched it, and you know that one of the best ways to increase your interaction with potential customers is to continually add content to your site. A blog is the best way to do that.
If you have a business, you need to have a blog. Not only will it help to drive more traffic to your website (leading to more sales), but your customers will get to know you better and therefore will learn to trust you, compelling them want to do business with you.
However, as is the case with most business owners, you may not feel like you have the time to devote to a blog. For this reason, you may want to hire a blogger or writer to do it for you.
Here are some benefits of hiring a blogger for your blog.
We’ve all heard the ancient proverb “Use the right tool for the right job”. In the present day, recent studies have revealed that this proverb is reflected in the manner in which consumers use various devices to search for and make online purchases. StatCounter, a web analytics company, compared the popularity of searches among desktops, mobile phones, and tablet searches. Desktops came in at 45.53%, mobile phones 50.71%, and tablets came in third at 3.76%. Looking at the issue in sheer numbers, it would appear that mobile devices win the popularity contest by a nose. But that doesn’t tell the whole story.
While other studies reveal slightly different results, the consensus is that mobile devices enjoy a slight lead over desktops in general. However, there’s little doubt that mobile devices are driving more and more traffic. These numbers play a big role in where advertisers place their precious ad dollars. And this is where things get a little murky from a marketing perspective.
SEO is critical in the business world today – it can help drive organisational growth, increase sales, and build your customer base. Yet it still remains an abstract concept for many business owners and entrepreneurs alike. They realise its importance, but struggle with understanding the finer details of how it works. Perhaps you too would like to learn more.
This article answers the following questions: What is SEO? How does it work? And why does it matter so much? Armed with this knowledge, you will be better equipped to make better business decisions for your company.
Halloween is a time for scary costumes, silly jokes, and a lot of festive activity. For some, the entire month of October can be seen as one big celebration. Here in Australia, we may not be as crazy about Halloween as our American friends, but it’s still a great opportunity to stand out and promote while having some spooky fun.
Modern-day consumers are desensitised to advertising. From the sad soundtrack that tugs at your heartstrings to get you to donate money to a good cause… To the pulse-pounding cinematography that turns a car commercial into a miniature action movie… The audience has built up walls to resist these kinds of advertisements.
They know that whoever runs the ads is trying to sell them something, so they tune-out. They switch channels during a TV commercial break, they ignore pop-up ads online, and they let radio spots go in one ear and out the other.
Your customer base has built up walls against traditional marketing that can make getting them to listen, much less make a purchase seem almost impossible.
Until you bypass those walls, anyway. And that’s where content marketing comes in.
Interactive marketing promotes your business in a way that grows the relationship with the consumer. It provides a unique experience to your customers. They can engage and interact in the real world.
It’s known as engagement or experiential marketing. It works to enhance other forms of promotion such as website discounts or clearance sales.
