Find out how you can untangle the mess called marketing and grow your business

Wave of the Future and the Now: Marketing Automation

Marketing automation is indeed the wave of the future in business marketing. It simplifies the basic and redundant tasks that otherwise take up a lot of time during the day by making them automatically done on a schedule. This eliminates, for example, having to manually go in and click what emails and posts need sent out. It’s already done, and the day is freed up in the process! (more…)

Developing Your Inbound Marketing Plan

Having an inbound marketing plan for your business is a sure way to build a strong customer base and keep the stream of new prospects flowing. Let’s break down the inbound marketing strategy into three main components: Creating buyer personas, developing your content plan, and publishing your content. (more…)

Updating Your Web Design and Web Presence in 2018

Websites created in the 1990s, 2000s, and 2010s all look very different, and when a customer happens upon a website from another era, they can immediately tell. If your business website is from a different decade, or even has just not had a lot of sprucing up in the recent years, there are a few valuable new website features that could dramatically increase the impact of your site. (more…)

SEO Tips for Your Business

Marketing can be complicated. There are so many businesses competing for the attention of millions of people searching for information online. You need to find a way to stand out above your competition.

Search engine optimisation, otherwise known as SEO, can really help. It basically means that you are using the search engines to your advantage. Ignoring SEO can be a big mistake.

Unsure where to begin? Here are some SEO tips you can use for your business.

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4 Ways to Improve Your Google Search Ranking

SEO strategy may seem like a constantly shifting landscape, but the fundamentals don’t change that much. Follow a sound strategy in the following areas, and you’ll boost your Google rank and bring more readers to your site.

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Conversion Funnels and Why You Need One

One of the most important elements of a business is the conversion funnel. A term that gets thrown around often, a conversion funnel is a critical component of a business because it demonstrates the overall health and long-term prospects of the business itself.

Although many businesses eschew delving too deep into their funnel, that is a mistake that can often become costly to a business. Though it might seem like an arduous or overwhelming task to undertake, the initial effort will be worth the investment because of the long-term value of understanding the funnel.

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Humanising Your Company Through Inbound Marketing Strategies

If there was a single way to define the attitude of the transition to inbound marketing, it would be one of humanisation. Before this very recent focus on the needs, interests, and thought processes of the customers, marketing was about grabbing attention and practically forcing action. Commercials yelled at you and telemarketers relentlessly called your personal numbers but once customers were ‘in the funnel’, they were handed a number and treated more like a package than a person.

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Social Media Marketing And Your Digital Self

Digital marketing has established itself as one of the most important tactics any business can use to solidify its brand and acquire more customers. Search engine optimisation and pay per click advertising are topics of discussion that have long been popular amongst professionals from all niches online, and social media marketing has become equally important, but how does it fit into the conversations that are already active? Read on….

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The Process Of SEO Is Always Evolving

Most business owners already know how important search engine optimisation and digital marketing strategies are in helping to achieve any level of success online. As we move forward with tech innovations and search engine updates, it will be more important than ever to consider how your websites are indexed on the web.

In the past, having search engines work as a marketing tool for promoting your business online was much simpler. You needed a website, and you needed to tell Google how to list your site. Times are changing.

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SEO Should Mean Sensible Effective Outreach

Do you know what SEO is? Many people have likely heard this phrase and some of those people might believe it is connected to computer in some way. Fewer people know that SEO is short for Search Engine Optimisation.

So now you know what SEO is. Or do you? Technically, you now know what SEO stands for. But you are not alone if you admit that “Search Engine Optimisation” seems to be a vague phrase. What does “Search Engine Optimisation” mean?

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