Every business wants to appear first in search results. However, very few businesses know how to do it. Search Engine Optimisation (SEO) is a massive industry that is worth more than 80 billion, according to Forbes.
To get yourself to the first page for your target keyword, you need a good strategy that is flexible enough to incorporate changes in the future. If you are not getting the results you want, have a look at these costly SEO mistakes and see if you are committing them. (more…)
Australia’s recent JobKeeper package is estimated to save six million jobs affected by the COVID-19 pandemic. Workers will be paid a flat rate of $1500 every fortnight by their employers to keep them afloat. This applies to all full-time and part-time employees, including casual workers who have continuously worked for their employers for at least a year. (more…)
Any business could benefit from an email list. In fact, it is almost essential these days. You can stay in touch with your customers, on their terms. You won’t call and interrupt their dinner.
Instead, they will open your emails when they have a chance, even if it is when they are waiting to pick their children up from school. If they just skim through it, they can always return to it later when they have a few more minutes to devote to it.
If you own a small business, you know you need to meet your customers and prospective customers where they are. And increasingly, where they are is on social media sites like Facebook, Twitter, LinkedIn, YouTube and Instagram.
That’s especially true in Australia, where more than 60% of the population, about 18 million Aussies in total, are active monthly users on Facebook. The same number are on YouTube, with more than 9 million sharing photos on Instagram, and more than 5 million on both Twitter and LinkedIn.
Have you ever asked yourself about the surest way to improve service delivery? Well, there is no single answer to your quest, but the road to better service delivery begins with understanding your customers.
When you understand your customers, you can tailor your services to meet their unique needs. When you fulfill the needs of your customers, they come back. Hence, a happy customer is a win for your business.
Your “brandmark” is the face of your company and the centre of your brand design. It represents your founder, product, services, and team all at once.
It dominates your website, is used as the icon for your mobile app, and is stamped on anything you provide. When customers enjoy and become committed to your brand, they begin to associate themselves with it as clients under one brandmark.
Becoming a customer-centric company is about actions, not words. Every company in the industry says they care about customers, but which ones really do? You can tell by what they do, not what they say.
Truly customer-centric companies that engender trust and loyalty from their customers dedicate themselves to customer satisfaction. They are courteous, engaged, and will do anything to make a problem situation right again.
The vast majority of digital marketing techniques are focused on outreach and the initial customer conversion. However, once a customer buys from you once… then what? Do you really need to start all that effort over again to convert them a second time? Of course not.
Once you have converted a lead into a paying customer, the game changes. Your priority becomes not conversion, but customer retention.
Every growing business needs a strong ecosystem in place. It’s this ecosystem that allows the business to operate as a whole, rather than separate departments. But all too often business owners don’t realise they’re lacking an ecosystem, and their business suffers as a result.
Writing is hard.
I’m sure you’re well acquainted with the woes of creating and publishing blog posts. You’ll think of a great idea, get to your computer, and open a word document ready to type— but no words come out.
Your idea was great; but no matter how hard you try, you can’t seem to organise your thoughts on paper. And every 10 minutes, you think,
“Where was I going with this again?”
The 12 Steps to Writing Killer Small Business Blog Posts ...
Writing is hard.
I'm sure you're well acquainted with the woes of creating and publishing blog posts. You'll think of a great idea, get to your computer, and open a word document ready to ...
6 Tips to Become a Customer-Centric Company
Becoming a customer-centric company is about actions, not words. Every company in the industry says they care about customers, but which ones really do? You can tell by what they do, not what ...
4 Tips to Understand Your Customers and Satisfy Their Needs
Have you ever asked yourself about the surest way to improve service delivery? Well, there is no single answer to your quest, but the road to better service delivery begins with understanding your ...