The basic idea behind content marketing is simple.
You create a piece of content that gets your audience’s attention, and sort of soft sells you, your brand, and your products to the audience. For example, if you ran an online storefront that sold gardening supplies, then running a blog full of tips and tricks for everything from vegetables to flowers would pull people in, and put them within easy buying range.
If your store sells new and used auto parts, then creating a YouTube series on doing simple car repairs will get your viewers to treat you as an expert, and earn their trust so they’re more likely to buy from you.
If you put together a show all about the joy of painting, then people are going to want to buy the paints, brushes, etc. that you use on camera.
You get the idea.
While there is a definite difference between content marketing and copywriting, someone skilled in the latter can do a lot to boost the former.
1. Copywriters Make Readable Content
The primary purpose of the content in any content marketing campaign is to engage the reader. If you’re too focused on making sales or showing off a product, then that can fall by the wayside.
A content writer, on the other hand, keeps engagement as a number one priority as Relevance points out. Because if someone enjoys the content they’re reading, and it’s easily digestible, then that is going to go a lot further in pursuit of your ultimate goals.
Your content has to be enjoyable first, because if it’s not, then your audience won’t get to the point where you could make a sale off of it.
2. Copywriters Create Authority
It’s not enough to just put the facts on the page and let the readers decide for themselves. You need to show that you are an expert in the field, and that your readers can trust you.
Copywriters can do that, and according to Business 2 Community that’s actually one of their chief roles. Because having a marketing plan and knowing how you want to move forward is important, but that’s just the plan.
A copywriter is the one who creates your company’s tone and voice, and who makes you stand out among the sea of other blogs, video channels, etc. all across the Internet. Because even if you have solid content, it does you no good if no one is reading it.
3. Professionalism and Experience
Take a moment and ask what your skill set is.
Maybe you’re a computer programmer, or a website designer, or a graphic artist. Those are good skills to have, and they might form the basis of your business, but if you are not a blogger then it’s going to be difficult for you to write an engaging blog.
And there’s no shame in hiring a copywriter with the skill and experience to make your content a reality. In fact, as we like to point out at Oracle Tree, that’s one of the primary benefits of having a copywriter on your side. They have the skills you need to execute your marketing plan.
If your toilet was backing up, you’d call a plumber. If your wiring was having an issue, you’d call an electrician. These people are professionals with the skills and experience you need to fix your issues, and get things back to where you need them to be.
Hiring a professional copywriter to help juice your content marketing is no different, and it’s just as smart if you’re looking for an edge.
For more information on content marketing, and getting your message out to the masses, simply contact us today!