The Buyers Journey: The Importance of Custom Web Design
Posted on: December 22, 2016
Thanks to extensive research by inbound marketing firms, we now understand the journey a buyer takes before they make a purchase. It starts with an awareness of a problem or pain point, followed by the consideration of various solutions before finally reaching the decision stage. But what does this have to do with custom web […]
How Many Customers do You Need?
Posted on: December 16, 2016
The Importance of Targeting If you’re like many business owners, your first instinct is to get as many customers as possible. This is a sensible goal, as the more customers you have the more sales and money you make. The problem with this approach is that it leaves out one of the most essential principles […]
6 Tips for Identifying You Need a New Web Design
Posted on: December 6, 2016
As a business owner, it can be difficult to determine when it is time for you to invest in a new website. You likely paid quite a bit for your previous design, and want to make sure that you get everything that you can out of your investment. Issues start to arise when your design […]
Why You Shouldn’t Send People to Your Website
Posted on: November 30, 2016
It’s common for businesses to send traffic directly to their website. This seems logical enough on the surface. After all, you want to introduce potential customers to your business and let them know all about you. The problem with this approach is that the information on your website is probably too general and spread out […]
Branding For Your Business
Posted on: November 10, 2016
Branding is more than a quick name and logo that you put on a business card before you open up shop. It’s even more than an excellent, well thought out name, logo and coordinating theme for your business. Branding is a day-by-day approach to the way the world instantly recognises everything your company does and immediately knows […]
