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Importance Of Digital Accessibility on Your Website
Marama Carmichael
Posted on: August 10, 2022
By definition, digital accessibility refers to the practice of making your website easy to navigate for people with diverse disabilities. This includes people with visual impairment, physical disabilities, auditory loss, temporary disabilities and reduced cognitive function. In AUS, the AIHW reports that 4.4 million adults live with such disabilities. As a business, designing your website […]
Marketing Metrics Every Digital Marketer Should Monitor
Venetia Hillary
Posted on: June 1, 2022
Imagine trying to market your business without understanding how effective your marketing efforts are. It would be like driving with your eyes closed! You need to be tracking the right marketing metrics in order to make informed decisions about your marketing strategy and budget. But with all of the different marketing channels and metrics out […]
What Is User Experience And Why Is It Important?
Venetia Hillary
Posted on: January 19, 2022
User experience is among the most popular business buzzwords in the current technological era. With technology, numerous tasks have become simpler, allowing you to interact seamlessly with content you want to find on the internet. You probably don’t even remember the last time you used an app or a website. As long as the content […]
SEO Keyword Research- How to Do It?
Venetia Hillary
Posted on: December 8, 2021
87% of consumers start researching products they are interested in online. If you are already creating content, you are on the right track. Great content can help you inform potential clients of your products. It will spread brand awareness, position you as an authority in your industry, and help you create lead nurturing assets. However, […]
Win Results with Google Voice Search
Marama Carmichael
Posted on: October 27, 2021
Google Voice Search is the wave of the future. We know that people won’t stop typing for research any time soon, but more casual queries are consistently moving into the ‘smart home’ realm. When debating over the dinner table, a quick voice search through the smart home can resolve an issue far faster than online […]
Which Website Builder is Best for Your Business?
Marama Carmichael
Posted on: September 29, 2021
Your website is an incredibly valuable and important asset for your business. In essence, it acts as a virtual storefront to represent your brand online and attract potential leads and customers. They’ll start to learn more about you and keep coming back, which will generate conversions and profit for your business. Because your website is […]
Do I Need A New Website? 10 Signs To Lookout For
Posted on: April 28, 2021
More than ever before, you need to have a digital presence. Your website should be the starting point for your online strategy. It should be the solid foundation on which all of your other digital touch-points are build upon. So why do so many small businesses not make the proper investment in theirs? Here are […]
Have You Considered An Ecommerce Store?
Dominique Macartney
Posted on: April 6, 2021
2020 gave us all a new perspective on what “business resilience” truly means. We all saw businesses that were forced to close due to the stress of the COVID-19 pandemic. Many that survived, did so because they were forced to pivot operationally. They adapted to consumer demands so they could stay in business. Many turned […]
A Major Google Update Is Coming. Is Your Website Ready?
Marama Carmichael
Posted on: April 1, 2021
Google is planning a major update to its search ranking algorithm in May this year, which will massively overhaul the way it factors Page Experience elements into search rankings. In short, the ease with which people use your website is about to become even more important. Is your site slow? How about mobile-friendly? Depending on […]
SEO: 5 keys to being found on Google
Marama Carmichael
Posted on: January 5, 2020
The keys to SEO – What every business owner needs to know about how to be found on Google. SEO or (search engine optimisation) is a pretty complex topic. There are over 200 “ranking signals” that Google uses to decide what to show when people search for something. It can be overwhelming. BUT here are […]
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