Mistakes to Avoid When Choosing a Marketing Agency
Posted on: June 9, 2025
Choosing which marketing agency to work with can make or break your business. Sounds dramatic? Not when your brand reputation, marketing spend, and growth trajectory are on the line. Yet, many businesses go in head first, charmed by flashy presentations or low-cost promises, only to find themselves locked into underperforming contracts with mismatched partners. The […]
5 Ways to Master Voice Search
Posted on: April 30, 2025
“Hey Siri, where’s the best coffee shop near me?” Voice search has changed the way people find information online. With the rise of smart assistants like Siri, Alexa, and Google Assistant, more consumers are using voice commands to search for products, services, and businesses. In fact, by 2024, it’s estimated that more than half of […]
SEO Mistakes to Avoid
Posted on: April 16, 2025
Search Engine Optimisation (SEO) is a powerful tool for helping businesses attract organic traffic, improve search rankings, and establish brand credibility. When done right, SEO can position your business in front of the right audience, drive consistent website traffic, and generate long-term growth. However, many businesses unknowingly make SEO mistakes that limit their success, often […]
Is AI Automation the Future of Customer Support?
Posted on: March 5, 2025
In a society where instant gratification has become a norm, businesses face mounting pressure to deliver more efficient customer support. By offering a blend of speed, accuracy, and 24/7 availability, businesses of all sizes are turning to (artificial intelligence) AI automation, chatbots for business, AI marketing tools and more to meet these demands. With AI’s […]
Using Backlinks to Drive Traffic and Increase Revenue
Posted on: May 3, 2023
Here’s something every small business owner should know: 97% of consumers use the internet to find local businesses. If your venture hasn’t built a formidable online presence yet, it’s high time you did. How? Start with backlinks. This article will introduce backlinks and their relationship with search engine optimisation (SEO). We’ve also included several excellent […]
