What Is Brand Architecture and Why Is It Important for Your Business?
Posted on: January 12, 2022
It’s common for businesses that have been in the show for years, especially those that have maintained steady growth, to confuse their customers about the range of products and services they offer. Most of them aren’t even aware they are doing that because they have grown accustomed to how things are, and aren’t aware of […]
Actionable Tips on How to Protect Customer Data
Posted on: December 15, 2021
Data privacy is a relatively new concept in digital marketing, but it is quickly gaining traction. Customer protection and good stewardship have been brought to the forefront with recent breaches and misuse of information. What can you do as a digital marketer? Your job as a digital marketing consultant and professional no longer merely entails […]
Win Results with Google Voice Search
Posted on: October 27, 2021
Google Voice Search is the wave of the future. We know that people won’t stop typing for research any time soon, but more casual queries are consistently moving into the ‘smart home’ realm. When debating over the dinner table, a quick voice search through the smart home can resolve an issue far faster than online […]
Tips for Designing A Lead Magnet That Your Customers Can’t Resist!
Posted on: April 21, 2021
For a business to make money, it needs customers. There is a whole journey of discovery that your customers go on before they end up actually buying from you, and this is where marketing comes in. More specifically, lead generation. One way to effectively generate leads is through the design of a lead magnet.
How To Build The Perfect Customer Avatar
Posted on: February 16, 2021
Successful marketing is all about getting the right message, in front of the right person, at the right time. And the first step when planning out a marketing strategy needs to be deciding on who you will be marketing too. It might sound obvious to some, but unless you clearly define who your target customer […]
