Actionable Tips on How to Protect Customer Data
Posted on: December 15, 2021
Data privacy is a relatively new concept in digital marketing, but it is quickly gaining traction. Customer protection and good stewardship have been brought to the forefront with recent breaches and misuse of information. What can you do as a digital marketer? Your job as a digital marketing consultant and professional no longer merely entails […]
Win Results with Google Voice Search
Posted on: October 27, 2021
Google Voice Search is the wave of the future. We know that people won’t stop typing for research any time soon, but more casual queries are consistently moving into the ‘smart home’ realm. When debating over the dinner table, a quick voice search through the smart home can resolve an issue far faster than online […]
Tips for Designing A Lead Magnet That Your Customers Can’t Resist!
Posted on: April 21, 2021
For a business to make money, it needs customers. There is a whole journey of discovery that your customers go on before they end up actually buying from you, and this is where marketing comes in. More specifically, lead generation. One way to effectively generate leads is through the design of a lead magnet.
How To Build The Perfect Customer Avatar
Posted on: February 16, 2021
Successful marketing is all about getting the right message, in front of the right person, at the right time. And the first step when planning out a marketing strategy needs to be deciding on who you will be marketing too. It might sound obvious to some, but unless you clearly define who your target customer […]
5 Steps for Writing a Content Marketing Plan
Posted on: August 28, 2020
A business with an online presence knows that content is king. Without clear, concise content a business cannot reach the maximum amount of customers that they could be. How does a business start with content marketing? The key is to create a content marketing plan. Here are the five steps to follow to create your […]
