How To Boost Your Website With an SEO-Friendly FAQ Page
Posted on: July 21, 2021
A Frequently Asked Questions (FAQ) Page helps you answer your customer’s questions exactly where they ask them – online! It’s estimated that between 50-70% of your customer’s are making their buying decisions before they even speak to you. They’re finding the information they need on the internet – so you need to make every effort […]
Brand Archetypes — How and Why They Work
Posted on: June 23, 2021
Unless you want to spend your days competing on price alone, you need to connect with your audience on a deeper level. To do this, your brand needs a real human personality with a real, human voice. You need to curate a brand archetype that can engage with your customers on a deeper, emotional level. […]
How To Scale Your Small Business Without Becoming A Full-Time People Manager
Posted on: June 16, 2021
Most small business owners dream about growing their company to a point where it will ultimately run itself. An autonomous organisation that makes good on returns without you having to micromanage every single detail? Sounds perfect. But these type of organisations don’t just build themselves. So how can you scale your small business without becoming […]
Using Automation to Nurture B2B Customers
Posted on: June 9, 2021
Nurturing customer relationships isn’t just for Business to Customer (B2C) companies where each customer is an individual. In Business to Business (B2B) industries, keeping your customers engaged and invested in your partnership with them is just as important – perhaps even more! Using automation to nurture B2B customers could be the key to you success.
How To Manage Key Person Risk Within Your Business
Posted on: June 2, 2021
As a small business owner, you likely spend a lot of time thinking about your company’s future. From product or service development, all the way to identifying growth pathways – that big picture thinking is what being in business is all about! But how much time do you spend planning for negative scenarios, like losing […]
