Reels Vs TikTok: Do The Same Strategies Work?
Posted on: April 26, 2023
Make no mistake, video is rapidly becoming one of the most vital marketing tools for Australian small businesses looking to boost their brand, attract new customers, and build customer loyalty. And many are turning to TikTok and Instagram Reels. Why? A recent study shows that: TikTok has over 7.38 million users over the age of 18 in […]
Should You Consider Snapchat Marketing?
Posted on: April 19, 2023
Leveraging social media marketing is an effective way for small businesses to create brand awareness, influence sales funnels, provide customer service, inform of new product developments, and more. Social media platforms such as Facebook, Instagram, and TikTok are well known for their business advertising capabilities. What about the slightly less popular Snapchat? Should you consider […]
Here’s How to Build a Great Team for Your Small Business
Posted on: April 12, 2023
Let’s face it. Small businesses power the Australian economy. According to the Australian Baking Association, 98% of businesses in Australia are small and medium-sized enterprises. Small businesses alone employ close to 50% of the workforce and contribute about $400 billion annually to GDP. Despite this tremendous impact, small businesses have a fair share of challenges. […]
Undeniable Facts – You Should Consider YouTube Marketing
Posted on: April 5, 2023
YouTube has become essential to small businesses’ modern digital marketing strategy. YouTube is a powerful and cost-effective platform for smaller firms to reach out and interact with their target audience. Here is a comprehensive guide on why smaller firms should consider incorporating YouTube into their marketing strategy. Read along to learn more! What Is YouTube […]
Looking for the Perfect Brand Archetype for Your Business?
Posted on: March 29, 2023
Have you ever connected with a specific brand in a deep and authentic way? Well, most successful brands know the secret to standing out from the crowd is to develop an emotional connection with their customers. For that to happen, brands implement specific archetypes as part of their brand personality in their overall outlook. In […]
