Mastering the Art of Customer Testimonials
Posted on: September 20, 2023
Customers should know why they should choose you in today’s competitive marketplace. While you can promote yourself in every way possible, it often comes down to providing social proof. Customer testimonials are powerful because they provide a non-biased opinion about what your company has to offer – and they can influence purchase decisions more than […]
Before implementing AI into your business, here’s what you need to do
Posted on: September 6, 2023
Artificial intelligence is rapidly changing the way we do business. From customer service to marketing to operations, AI can improve efficiency, make better decisions, and personalise experiences. To reap the benefits of AI, here’s what to research and how to prepare. Goals and expectations Clear goals will govern AI adoption, whether increasing customer experience, operational […]
Repurposing Content – The Why and How
Posted on: August 30, 2023
Creating content is an essential aspect of ensuring you solidify your online presence and attract and keep your audience. However, making fresh and unique material can be time and energy-consuming. According to a March 2021 report by Visual Objects, 11% of small business owners view creating content for social media as one of their biggest […]
Harness the Power of Media Monitoring for Small Business
Posted on: August 23, 2023
Small businesses often struggle to keep up with larger, more established firms in terms of marketing and public relations. Fortunately, media monitoring – tracking and analysing mentions across multiple media channels – can be a powerful tool for small business success. It’s a sure-fire way to gain valuable insights, make informed decisions, and fuel the […]
The Role of IAM in Small Business
Posted on: August 16, 2023
When you are entrusted with data, protecting it becomes a multi-layered responsibility. Modern companies are responsible for securing a great deal of data, often private and sensitive. Whether company data or customers’ personal information, you want to control who has access and know who has accessed your data. The best way to do this is […]
