How to Build an Effective Email Marketing Strategy
Posted on: June 26, 2024
Email marketing has some of the highest return on investment of any marketing strategy, with an estimated $36 for every $1 spent. However, in order to make the most of your email marketing efforts, you must have a clear email marketing strategy in place that will allow you to reach your target market and determine […]
Practical AI Solutions Beyond Marketing and Customer Service
Posted on: April 3, 2024
Over the past several months, we’ve provided the lowdown on AI solutions in business operations, showing their potential to transform marketing, user experience, and 24/7 customer responsiveness, along with ethical use and effective deployment. If you thought that was impressive, check out how this technology assists in product development, finance and accounting, human resources, and […]
The Power of Brand Storytelling
Posted on: March 27, 2024
Do you think of Michael Jordan when you buy a new pair of Nikes? Do you watch Shark Tank, connect with a product’s story, and try it out? These are just a couple of examples of how a brand’s story influences what we buy and consumerism as a whole. Now more than ever, consumers crave […]
Leveraging Local Events for Business Growth
Posted on: March 20, 2024
Local events are a goldmine for any business looking to boost visibility and achieve growth. Each community event is a chance to network, to be seen, and to build engagement among your local customer base. The photos taken can fill your website and social media with engaging and delightful imagery of smiling people and company […]
Thinking Beyond Profits: What’s Your Business Purpose?
Posted on: October 25, 2023
Businesses have long been seen as profit-driven entities, and having a clear goal of a healthy financial return is essential for any successful business. But years have seen a growing trend of companies looking beyond the financial bottom line and towards something more meaningful. 87% of executives believe that companies perform best in the long […]
