Reels Vs TikTok: Do The Same Strategies Work?
Posted on: April 26, 2023
Make no mistake, video is rapidly becoming one of the most vital marketing tools for Australian small businesses looking to boost their brand, attract new customers, and build customer loyalty. And many are turning to TikTok and Instagram Reels. Why? A recent study shows that: TikTok has over 7.38 million users over the age of 18 in […]
Should You Consider Snapchat Marketing?
Posted on: April 19, 2023
Leveraging social media marketing is an effective way for small businesses to create brand awareness, influence sales funnels, provide customer service, inform of new product developments, and more. Social media platforms such as Facebook, Instagram, and TikTok are well known for their business advertising capabilities. What about the slightly less popular Snapchat? Should you consider […]
Undeniable Facts – You Should Consider YouTube Marketing
Posted on: April 5, 2023
YouTube has become essential to small businesses’ modern digital marketing strategy. YouTube is a powerful and cost-effective platform for smaller firms to reach out and interact with their target audience. Here is a comprehensive guide on why smaller firms should consider incorporating YouTube into their marketing strategy. Read along to learn more! What Is YouTube […]
Promotional Giveaways are STILL an Effective Marketing Strategy!
Posted on: March 22, 2023
A promotional giveaway is as old as the art of marketing. As far back as shops have sought customers, the occasional free gift has earned more than a little new interest and return patronage. Treat shops distribute tasters outside the store to lure customers inside and hotels give away free weekend getaways to inspire new […]
The risks and rewards for creators in an AI future
Posted on: March 15, 2023
Over the past ten years, we have embraced Siri, Tesla Autopilot, Grammarly, Amazon Alexa, and Google Assistant. With the emergence of even more AI content creation tech, ChatGPT in particular, the conversation is running hot across digital marketing, design, writing, psychology, education and tech, discussing what it means for the future of creativity, information and, […]
