Using AI Ethically – The Ultimate Guide for Small Businesses
Posted on: June 21, 2023
AI is becoming increasingly pervasive in the business world, particularly among small businesses. With its potential to automate processes, optimise workflows, support decision-making, and improve customer experience, it can be a powerful tool for any business. At the same time, it brings ethical considerations that businesses must consider to ensure they’re using AI responsibly. This […]
Turning Negative Reviews into Positive Opportunities
Posted on: June 14, 2023
When your business receives a negative review, it can be off-putting, and you may be tempted to react in anger or despair. After all, those reviews can have a tangible impact on the success of your business – especially if they’re visible on sites like Facebook or Google Reviews. But that’s why you should take […]
A Guide to Choosing the Perfect Colour Palette for Your Brand
Posted on: May 24, 2023
Do you know that someone can purchase your product or service simply because they love your brand colour? Colours affect consumer behaviour. That’s why marketers and business owners should understand colour psychology and, most importantly, how to choose the perfect colour palette for their brands. However, finding the best colour palette for business branding can […]
How to Use Customer Feedback to Grow Your Business
Posted on: May 17, 2023
Small businesses usually make one huge mistake- underestimating the importance of customer feedback. And Australian small business owners are no exception. According to the State of Customer Service In Australia Report, over 70% of customers believe Australian businesses are not giving customer feedback the attention it deserves. This mistake is costing businesses thousands of dollars. […]
Using Backlinks to Drive Traffic and Increase Revenue
Posted on: May 3, 2023
Here’s something every small business owner should know: 97% of consumers use the internet to find local businesses. If your venture hasn’t built a formidable online presence yet, it’s high time you did. How? Start with backlinks. This article will introduce backlinks and their relationship with search engine optimisation (SEO). We’ve also included several excellent […]
