Facebook marketers are continually looking for the best post configuration formula to get the most clicks, and one has been found. When comparing posting content with links, content without links, and links without content, it was found that linking without content was by far the most successful. Provided, of course, that your link automatically loads an image with an engaging title for whatever (blog article or news story) you are linking to.
When you’re trying to build a name for yourself or your brand on social media, it can be hard to stand out from the crowd. The constant chatter, drama, leading news stories, and e-celebrity splashes can easily drown out a mild-mannered account looking to build some community awareness. Among the big names in social media, Facebook has always been a leading member of the pack and the most attuned to the needs of businesses as well as individual users. (more…)
Digital marketing has established itself as one of the most important tactics any business can use to solidify its brand and acquire more customers. Search engine optimisation and pay per click advertising are topics of discussion that have long been popular amongst professionals from all niches online, and social media marketing has become equally important, but how does it fit into the conversations that are already active? Read on….
Social media has become an increasingly important aspect of a lot of businesses. Since it allows us to connect to our customers, or our potential customers, instantaneously without much work, it’s a valuable tool that most businesses are now using. However, many businesses find that even though they are using social media, they aren’t getting the results they expected.
SEO, or Search Engine Optimisation, is the process of telling search engines, and visitors, what your website is about and why it is important within your space. Dental practice, law office, retail; it doesn’t matter what niche you are in, because the fundamentals of SEO will be the same. If you’re interested in improving the performance of your website within search engines like Google and Bing, read on…..
Earlier this year Mark Zuckerberg announced that Facebook is changing what users will see on their News Feed. The goal, he says, is “to help people stay connected and bring us closer together with the people that matter.” As part of this initiative, Facebook will show users fewer organic posts from business pages, and more from friends and groups. It’s that last item that shows great promise for marketers. Of course, Facebook Groups are nothing new – they’ve been around since the beginning. But with this renewed emphasis, marketing with Facebook Groups could become the next big thing in social media marketing.
Any marketer will tell you that the more social media sites that you are on, the more potential clients you will reach. However, not every social media site is right for your practice. Though it doesn’t hurt to be on as many sites as possible, if you only have time for one or two, it is more important to choose the right one instead of spreading yourself too thin (and not being active).
So, which social media sites should you be on for your business?
Have you ever found yourself wondering what the big deal is about inbound marketing? For some people, seemingly overnight, the world transformed from one where the primary form of advertisement was billboards and TV commercials to one where blogs and chatting on social media is somehow the most powerful way to draw in customers.
While this may seem like a complete change from traditional methods, we assure you, inbound marketing has become popular for a number of good reasons, not least of which because people are dead tired of being marketed to by traditional disruptive methods and are happy to interact with almost any alternative. Whether you’re thinking about starting an inbound marketing campaign or are simply looking to up your game and results from your current online marketing efforts, it may help to understand why people are so responsive to inbound marketing in the first place.
Being an in-demand professional sounds like it would be easy… especially if you have a medical practice. After all, everyone will need your skills and services sooner or later. But why should they go to you? What do you offer that no one else does? How do you drum up demand for what you can do?
These are the age-old questions we’ve been asking as long as it’s been necessary to have a customer base. While there are no guarantees, there are a few answers that should help.
If you have a business, then you probably realize the importance of a brand strategy. A strong branding image is a result of how your customers view your business personality. Every interaction you have across all customer touch points, sends a message about your business brand. As customers use social media to connect with you, they begin to get an impression about who you are. These experiences shape the consumer’s mind as to who you are.
If you don’t have an integrated story line to present, then the customer’s view of you is haphazard or inconsistent. However, if you take control and design the story that you want them to understand, then your brand will be solid. This means you must focus on your brand voice and content to strengthen your brand.
