Using AI Ethically – The Ultimate Guide for Small Businesses
Posted on: June 21, 2023
AI is becoming increasingly pervasive in the business world, particularly among small businesses. With its potential to automate processes, optimise workflows, support decision-making, and improve customer experience, it can be a powerful tool for any business. At the same time, it brings ethical considerations that businesses must consider to ensure they’re using AI responsibly. This […]
Turning Negative Reviews into Positive Opportunities
Posted on: June 14, 2023
When your business receives a negative review, it can be off-putting, and you may be tempted to react in anger or despair. After all, those reviews can have a tangible impact on the success of your business – especially if they’re visible on sites like Facebook or Google Reviews. But that’s why you should take […]
Successful Marketing Is Both an Art and a Science
Posted on: June 7, 2023
Art and science go hand in hand when it comes to crafting campaigns that give your customers the creativity they want, while providing the data-driven results your business needs to thrive. Here is an overview of why art and science are both crucial elements of successful marketing campaigns and helpful steps your business can take […]
How To Find Big Data with Limited Resources
Posted on: May 31, 2023
Big data is a game-changer in the world of business. It provides powerful insights into customer behavior, market trends, and business performance, among other things. However, many companies, particularly small businesses, don’t have the analytics resources to take full advantage of this. Only 4 in 10 companies use big data analytics, indicating that more businesses […]
A Guide to Choosing the Perfect Colour Palette for Your Brand
Posted on: May 24, 2023
Do you know that someone can purchase your product or service simply because they love your brand colour? Colours affect consumer behaviour. That’s why marketers and business owners should understand colour psychology and, most importantly, how to choose the perfect colour palette for their brands. However, finding the best colour palette for business branding can […]
