Why You Need to Include “Community Engagement” in Your Social Media Strategy
Posted on: August 11, 2021
What to post and when. That’s a social media marketing strategy, right? Wrong. These are just tactics to boost engagement. Although they can be very effective if executed well! They are, however, usually the first and the last thing a time-poor small business owner will think about when planning their social media strategy, because…. what […]
How To Write A Blog For Your Small Business
Posted on: August 4, 2021
We tell all our small business clients that in order to optimise their websites for search, they need to have a blog and post regular blog content. But how do you write a blog that not only increases your chances of better page ranking, but also captures your audience’s attention long enough for them to […]
How To Boost Your Website With an SEO-Friendly FAQ Page
Posted on: July 21, 2021
A Frequently Asked Questions (FAQ) Page helps you answer your customer’s questions exactly where they ask them – online! It’s estimated that between 50-70% of your customer’s are making their buying decisions before they even speak to you. They’re finding the information they need on the internet – so you need to make every effort […]
Brand Archetypes — How and Why They Work
Posted on: June 23, 2021
Unless you want to spend your days competing on price alone, you need to connect with your audience on a deeper level. To do this, your brand needs a real human personality with a real, human voice. You need to curate a brand archetype that can engage with your customers on a deeper, emotional level. […]
10 Social Media Content Ideas To Keep Things Fresh!
Posted on: May 12, 2021
What small business owner wouldn’t want to walk into a room filled with people that have needs only you can fulfil? This is one of the reasons why social media marketing can be so effective. Nowhere else will you get access to such a targeted and engaged audience for your messaging! Generating social media content […]
