Maximise Your ROI with User Generated Content
Posted on: February 12, 2025
You don’t have to do all the work yourself when it comes to digital marketing. With the help of user generated content, or UGC, you’ll be able to turn a major profit – your return on investment, or ROI, will be higher than ever in terms of your digital marketing budget. UGC refers to things […]
The Best Marketing Starts with Listening, Not Talking
Posted on: January 22, 2025
The best marketing strategies are not just broadcasting your message. If you want to connect with and persuade your audience, then marketing is more than a pitch. Effective marketing starts by first learning what your audience wants to hear. By listening to your audience, you can discover their needs, desires, and motivations. You can determine […]
Does ChatGPT live up to the hype?
Posted on: January 8, 2025
Since its November 2022 debut, ChatGPT for business use has captivated users with its speed, efficiency and variable applications. This AI processes text inputs at incredible speed, using a neural network that mimics but vastly surpasses the human brain’s ability to connect and sort information. As well as information outputs, the benefits of ChatGPTs’ capabilities […]
Brighten Your Holiday Marketing with AI
Posted on: December 4, 2024
Chances are your email inbox is filling up faster than the shopping centre car park with holiday promotions, each one trying to grab your attention and money with exclusive deals and limited-time offers. Truth is, generic holiday marketing bores consumers. Projections expected by November 1 this year, 67% of consumers will likely encounter marketing fatigue, […]
Boost Conversions with Smart Campaigns
Posted on: October 30, 2024
In content marketing, your brand has two goals to fulfil. The first is achieving visibility through SEO and paid advertising. Once that is achieved, however, your goal is to inspire conversions – to transform readers into clients and customers. To achieve that, you need to focus on how your content converts. Then, improve those results […]
