Engagement and Storytelling Through Ethical Testimonials
Posted on: May 15, 2024
There are few marketing tools more powerful than storytelling through testimonials. People want to know about the experiences of others, and respond best when those experiences are told in the form of a story. Testimonials give an opportunity for previous clients to share their personal journey with your brand and product, telling a full story […]
Practical AI Solutions Beyond Marketing and Customer Service
Posted on: April 3, 2024
Over the past several months, we’ve provided the lowdown on AI solutions in business operations, showing their potential to transform marketing, user experience, and 24/7 customer responsiveness, along with ethical use and effective deployment. If you thought that was impressive, check out how this technology assists in product development, finance and accounting, human resources, and […]
The Power of Brand Storytelling
Posted on: March 27, 2024
Do you think of Michael Jordan when you buy a new pair of Nikes? Do you watch Shark Tank, connect with a product’s story, and try it out? These are just a couple of examples of how a brand’s story influences what we buy and consumerism as a whole. Now more than ever, consumers crave […]
Why Eco-Friendly Practices Matter
Posted on: March 13, 2024
If you manage or own a small business in Australia, failing to implement sustainable strategies can be one of the biggest mistakes you can make now. Why? According to a new study from Mastercard; Over 80% of Australian consumers say they’re actively striving to reduce their carbon footprint, 48% warn that they’d avoid shopping at […]
Elevate Your Brand with Interactive Content
Posted on: February 28, 2024
In a world of content marketing, interactive media stands out. People are used to passively scrolling and skimming. They are surprised, even pleased, when content invite them to take part. This fresh way to connect with your audience offers opportunities for engagement and entertainment. Pull your readers into the brand experience and create a chance […]
