The Power of Brand Storytelling
Posted on: March 27, 2024
Do you think of Michael Jordan when you buy a new pair of Nikes? Do you watch Shark Tank, connect with a product’s story, and try it out? These are just a couple of examples of how a brand’s story influences what we buy and consumerism as a whole. Now more than ever, consumers crave […]
Why Eco-Friendly Practices Matter
Posted on: March 13, 2024
If you manage or own a small business in Australia, failing to implement sustainable strategies can be one of the biggest mistakes you can make now. Why? According to a new study from Mastercard; Over 80% of Australian consumers say they’re actively striving to reduce their carbon footprint, 48% warn that they’d avoid shopping at […]
Elevate Your Brand with Interactive Content
Posted on: February 28, 2024
In a world of content marketing, interactive media stands out. People are used to passively scrolling and skimming. They are surprised, even pleased, when content invite them to take part. This fresh way to connect with your audience offers opportunities for engagement and entertainment. Pull your readers into the brand experience and create a chance […]
The Rise of Micro-Influencers
Posted on: February 21, 2024
YouTube, TikTok, Instagram, and other highly social platforms full of bite-sized content have given rise to a new star: Micro-influencers. These innovative and quick-cycle content creators each cultivate a smaller audience but, together, comprise a large shared viewership. Micro-influencers introduce the idea that anyone can be famous for a moment if they are ready to […]
The Schmoopy Awards
Posted on: February 14, 2024
I thought I came up with it but I’m told I stole it from Seinfeld. Wait. I’ll back up. Our CEO wanted us to introduce Team Popularity Awards. Ahem. I mean Team Member of the Month Awards as voted by other members of the Oracle Tree team. I’ve always hated stuff like that. Partially because […]
