AI Marketing Works Best with Authentic Customer Engagement
Posted on: April 1, 2025
In 2023, over 80% of marketers worldwide integrated AI marketing, and that number continues to climb. While the efficiency gains are undeniable, underneath it’s also influencing how businesses connect with their customers and and shaping the future of authentic customer engagement. Remember when Netflix first began personalising our recommendations? That simple feature now drives over […]
Beating Digital Fatigue to Keep Your Audience Engaged
Posted on: March 26, 2025
With the constant evolution of digital communication, consumers are bombarded with content from every direction. From social media notifications and email newsletters to online ads and push alerts, the sheer volume of information can feel overwhelming. As a result, many people experience digital fatigue – a sense of exhaustion or disengagement from excessive online content. […]
Smart Video Marketing on a Budget
Posted on: March 19, 2025
Video marketing has become one of the most effective ways for businesses to engage with their audience. It captures attention, increases engagement, and improves brand recall in ways that static images and text simply can’t match. Whether it’s a short social media clip, an explainer video, or a behind-the-scenes look at your business, video has […]
The Secret to Unbreakable Brand Loyalty
Posted on: March 12, 2025
Marketing is no longer just about selling products or services – it’s about building relationships and fostering brand loyalty. The days of purely transactional marketing are long gone. Today, customers don’t just want a product; they want an experience. They want to connect with brands that align with their values, make them feel something, and […]
Is AI Automation the Future of Customer Support?
Posted on: March 5, 2025
In a society where instant gratification has become a norm, businesses face mounting pressure to deliver more efficient customer support. By offering a blend of speed, accuracy, and 24/7 availability, businesses of all sizes are turning to (artificial intelligence) AI automation, chatbots for business, AI marketing tools and more to meet these demands. With AI’s […]
