Short-Tail vs. Long-Tail Keywords
Posted on: July 19, 2023
Small businesses dominate the Australian economy, with around 99.8% of all Australian businesses deemed to be small or medium enterprises. However, only a minority of small businesses achieve success. One of the things you can do to improve your chances is to advertise your products and services to reach a wider customer reach. The keywords […]
How to Optimise ChatGPT as a Small Business
Posted on: July 12, 2023
ChatGPT is an AI-powered natural language processing (NLP) platform that helps businesses improve customer service, productivity, and efficiency. It’s powered by predictive analytics and machine learning algorithms to enable natural conversations between humans and machines. By leveraging the power of AI, ChatGPT can provide small business owners with an efficient way to automate customer service […]
5 Emails Every Small Business Should Be Sending
Posted on: July 5, 2023
Email marketing offers an excellent growth platform for small businesses looking to excel in the competitive market. Emails are affordable and delivers measurable results. You’re missing out if you’re yet to implement email marketing strategies in your business. Did you know emails convert three times better than social media? In addition to the high conversions, […]
How to Use Google Analytics for Your Small Business
Posted on: June 28, 2023
Google Analytics is a helpful tool for digging deeper into various data about your business and gaining valuable insights. Here is an overview of why small business owners should be using Google Analytics, the types of information this tool can provide, and how you can use these analytics to better understand and improve your business! […]
Using AI Ethically – The Ultimate Guide for Small Businesses
Posted on: June 21, 2023
AI is becoming increasingly pervasive in the business world, particularly among small businesses. With its potential to automate processes, optimise workflows, support decision-making, and improve customer experience, it can be a powerful tool for any business. At the same time, it brings ethical considerations that businesses must consider to ensure they’re using AI responsibly. This […]
