Find out how you can untangle the mess called marketing and grow your business

5 Things to Consider When Redesigning Your Website

In this digital age, businesses rely a lot on their websites to make sales, boost their market dominance, and satisfy their customers. However, you need to ensure that your website appeals to your customers and has enough information to help them make purchase decisions. If your website is not helping you reach your business goals, you will have to redesign it. Here are five things to consider when redesigning your website: (more…)

Updating Your Web Design and Web Presence in 2018

Websites created in the 1990s, 2000s, and 2010s all look very different, and when a customer happens upon a website from another era, they can immediately tell. If your business website is from a different decade, or even has just not had a lot of sprucing up in the recent years, there are a few valuable new website features that could dramatically increase the impact of your site. (more…)

5 Tips To Create A Great About Page

Websites have arguably become a calling card for a business. It’s where customers go to learn more about your business, your products, and your brand. Having great content is always important, but is so focusing on ensuring that customers leave your page understanding more about your business, what makes you unique and why they should choose you.

The best method for accomplishing this? Writing a killer ‘About’ page. This is the most important page for your website in terms of content because it tells customers who you are as a brand. Some businesses tend to overlook it and focus on other elements of the site, but the about page definitely needs attention for it really be successful.

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8 Ways to Know if You Need a New Website Design

Creating a new website sounds like a good idea to many people. The thought of a dazzling website with all new images, fresh colors, and a visually attractive layout seems like an exciting project. However, while a great-looking website is always in order unless you really know why you want a change, then you may not make the right changes.

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How to Redesign Your Site Without Killing Your SEO

There are plenty of reasons to redesign your site if its performance is sub-par. Making it mobile-friendly, restructuring your site navigation, and switching to a different content management system can all vastly improve your site’s user experience.

There is, however, one major reason not to redesign your site: it could kill your SEO campaign if you’re not careful. Plenty of businesses have witnessed their organic traffic disappear into thin air thanks to a botched redesign.

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Colour Choice Tips For Your Website

Your choice of colours plays an important role when people visit your website. Visitors may not consciously think about a website’s colours, but it’s a factor that always affects their reaction. Your choice of colours can influence engagement and sales. Let’s look at some of the main considerations that inform your colour choices.

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Are you communicating or just creating pretty shapes?

The popularity of DIY website platforms allowing users to create and publish their own content has soared. Using a Professional Web Designer was once a necessity yet nowadays it is considered an unnecessary expense because ‘everyone is a designer’ right?…. WRONG.

Professionally designed websites are always superior to those produced by those who are inexperienced and untrained in the theory of good design so we are sharing some of our design secrets to help you make your website stand out from the crowd.

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Tips for Improving your Web Design

Think of your website in its most basic terms. What is it? It’s an online advertisement. It’s a listing that others can use to find your products or services. These tips for improving your web design will help to increase your conversion rates and your Google ranking.

Like any advertisement, the focus should lie in the type of return that it is able to generate. With web design, you are making a long-term investment that will continue to pay off for years to come.

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Are Your Users Browsers or Searchers?

There are endless ways to break down your target audience. Aside from the good old demographics like age, race, and gender, online marketing introduces new ways to segment your market.

One of them is based on how users navigate your site. Some will do so passively and sift through the topics and links you provide from them. Others will be more active and go straight for the search bar. In the context of web design, we call those users browsers and searchers, respectively.

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The Importance of Updating Your Website

The age of your website might seem like nothing more than a random number. In fact, it has quite a bit of relevance when it comes to your success in areas such as SEO. If you have a business website, you want to make sure that it’s informative and appealing to potential patients or buyers for your products. Whether you built your website 10 years ago or last week, what really counts is how old it looks.

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