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Why Brands are Focusing on Inclusive UI & UX (and Why You Should Too!)
Venetia Hillary
Posted on: November 23, 2022
Most programs, software, and services assume that the average customer is actually average. As humans, we know better. The next customer to log into your website or walk through your door could be a man or a woman, tall or short, pale or dark, athletic or unwell. There’s as good a chance they will be […]
Website marketing is *STILL* an integral part of a brand’s digital footprint!
Venetia Hillary
Posted on: October 12, 2022
After launching a comprehensive, compelling and cutting-edge web experience along with optimising the brand’s social media channels, Wheatley Finance grew to be a market leader and bagged the Best Broker Award in VIC/TAS for 2021! It is really easy to get overwhelmed by inauthentic business advice and hot pot marketing “strategists” who sell fluffy digital […]
Importance Of Digital Accessibility on Your Website
Marama Carmichael
Posted on: August 10, 2022
By definition, digital accessibility refers to the practice of making your website easy to navigate for people with diverse disabilities. This includes people with visual impairment, physical disabilities, auditory loss, temporary disabilities and reduced cognitive function. In AUS, the AIHW reports that 4.4 million adults live with such disabilities. As a business, designing your website […]
Surefire Tips to Stand Out in the eCommerce Landscape
Marama Carmichael
Posted on: July 20, 2022
The Australian eCommerce boom is real! In the last few years, we have seen an explosion in the number of online retail businesses set up by small business owners. We’ve also seen this growth in the number of people who want to start their online store. This has led to many new competitors entering the […]
Copywriting & SEO
Venetia Hillary
Posted on: March 23, 2022
Copywriting and SEO writing are two distinct aspects that are critical to the success of any company. As a marketer, knowing how to create and execute an effective strategy requires a thorough understanding of both.  If you want to learn more about the differences between copywriting and SEO writing, and some tips and tricks for […]
What Is Native Advertising?
Marama Carmichael
Posted on: March 16, 2022
We often come across native ads and interact with them daily on the internet. However, chances are, that most people fail to notice or even realise this form of digital advertising. In the last few years, native advertising has risen and grown in popularity, prompting the question; “why do you need to consider it for […]
Is Gamification Useful for Your Brand?
Venetia Hillary
Posted on: March 2, 2022
Gamification is the act of turning something into a game. A game has points, interactions, rewards, and way to “win” the experience. Almost anything can be gamified to make it more fun and interactive for those involved. You can gamify your loyalty program, gamify a survey, or even gamify a loading screen. Google gamified its […]
What Is User Experience And Why Is It Important?
Venetia Hillary
Posted on: January 19, 2022
User experience is among the most popular business buzzwords in the current technological era. With technology, numerous tasks have become simpler, allowing you to interact seamlessly with content you want to find on the internet. You probably don’t even remember the last time you used an app or a website. As long as the content […]
Win Results with Google Voice Search
Marama Carmichael
Posted on: October 27, 2021
Google Voice Search is the wave of the future. We know that people won’t stop typing for research any time soon, but more casual queries are consistently moving into the ‘smart home’ realm. When debating over the dinner table, a quick voice search through the smart home can resolve an issue far faster than online […]
Which Website Builder is Best for Your Business?
Marama Carmichael
Posted on: September 29, 2021
Your website is an incredibly valuable and important asset for your business. In essence, it acts as a virtual storefront to represent your brand online and attract potential leads and customers. They’ll start to learn more about you and keep coming back, which will generate conversions and profit for your business. Because your website is […]
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