Copywriting & SEO
Posted on: March 23, 2022
Copywriting and SEO writing are two distinct aspects that are critical to the success of any company. As a marketer, knowing how to create and execute an effective strategy requires a thorough understanding of both. If you want to learn more about the differences between copywriting and SEO writing, and some tips and tricks for […]
Why It’s Important To Measure Key Performance Metrics
Posted on: March 9, 2022
Is your business meeting its marketing growth strategy? It’s crucial to measure performance metrics in online marketing campaigns to determine whether you’re on the right track or not. That said, marketing campaign results can be difficult to measure if you haven’t established your business’s KPIs. These metrics can influence the effectiveness of your campaigns. It’s […]
Is Gamification Useful for Your Brand?
Posted on: March 2, 2022
Gamification is the act of turning something into a game. A game has points, interactions, rewards, and way to “win” the experience. Almost anything can be gamified to make it more fun and interactive for those involved. You can gamify your loyalty program, gamify a survey, or even gamify a loading screen. Google gamified its […]
Why You Should Be Blogging as a Business!
Posted on: February 23, 2022
Regardless of the type or size of your business, blogging is essential to promote and grow your business. In fact, blogging is one of the most effective digital marketing strategies; as the cliché puts it, ‘content is king’. A website alone isn’t enough to connect with your audience, establish your authority, and stand out from […]
Your Guide to Hashtags – How, What, When, Why, Who?
Posted on: February 16, 2022
Do you want to reach a wider audience? Engage with more potential customers? Or grow your brand’s exposure and reputation? If your answer to any of those questions is “Yes,” then you should probably be using hashtags in your digital marketing strategy! In this week’s blog, we’ll dive into what hashtags are, why you should […]
