Let’s Take a Look at Twitter’s New Marketing Features
Posted on: July 13, 2022
2023 is quickly approaching. If you’re like any other small business owner, you’re curious about the future changes that might reshape how you do digital marketing. After all, digital marketing is an ever-evolving field. What’s trendy now might be irrelevant tomorrow. While the fundamentals will remain unchanged, there are some critical digital marketing strategy trends […]
Beginners Guide to Evergreen Content
Posted on: June 15, 2022
Content is king, but you’ll need an audience to discover and consume it first. Your content must be optimized for search engines to consistently rank high and attract your target audience. Your content must retain its value over time to score well in searches too. But how do you come up with useful content? Evergreen […]
Marketing Metrics Every Digital Marketer Should Monitor
Posted on: June 1, 2022
Imagine trying to market your business without understanding how effective your marketing efforts are. It would be like driving with your eyes closed! You need to be tracking the right marketing metrics in order to make informed decisions about your marketing strategy and budget. But with all of the different marketing channels and metrics out […]
10 Marketing Mistakes to Avoid
Posted on: May 18, 2022
Marketing takes A LOT of time and effort, and sometimes you make mistakes unknowingly. If you don’t catch these mistakes early on, they will keep hurting your marketing growth strategy. Here’s a look at the 10 most common marketing mistakes to avoid to take your business to the next level. 1. A Poor Understanding of […]
7 Multimedia, Multichannel Content Marketing Tips
Posted on: April 6, 2022
Most people think their website content is merely a way of providing information to their customer. They don’t realise that it’s also a form of marketing! Anything that can potentially bring you new customers is a form of marketing – think leads. So any contact which your customer has with your company or your product, […]
