Marketing Metrics Every Digital Marketer Should Monitor
Posted on: June 1, 2022
Imagine trying to market your business without understanding how effective your marketing efforts are. It would be like driving with your eyes closed! You need to be tracking the right marketing metrics in order to make informed decisions about your marketing strategy and budget. But with all of the different marketing channels and metrics out […]
10 Marketing Mistakes to Avoid
Posted on: May 18, 2022
Marketing takes A LOT of time and effort, and sometimes you make mistakes unknowingly. If you don’t catch these mistakes early on, they will keep hurting your marketing growth strategy. Here’s a look at the 10 most common marketing mistakes to avoid to take your business to the next level. 1. A Poor Understanding of […]
7 Multimedia, Multichannel Content Marketing Tips
Posted on: April 6, 2022
Most people think their website content is merely a way of providing information to their customer. They don’t realise that it’s also a form of marketing! Anything that can potentially bring you new customers is a form of marketing – think leads. So any contact which your customer has with your company or your product, […]
Copywriting & SEO
Posted on: March 23, 2022
Copywriting and SEO writing are two distinct aspects that are critical to the success of any company. As a marketer, knowing how to create and execute an effective strategy requires a thorough understanding of both. If you want to learn more about the differences between copywriting and SEO writing, and some tips and tricks for […]
Why It’s Important To Measure Key Performance Metrics
Posted on: March 9, 2022
Is your business meeting its marketing growth strategy? It’s crucial to measure performance metrics in online marketing campaigns to determine whether you’re on the right track or not. That said, marketing campaign results can be difficult to measure if you haven’t established your business’s KPIs. These metrics can influence the effectiveness of your campaigns. It’s […]
