As a small business owner in Australia, you must understand the importance of developing your brand voice as part of your brand marketing strategy. Having an intentional and unified tone will help differentiate your business from competitors, create consistency across platforms and build customer trust. From reflecting your values to connecting with customers emotionally, setting a distinct voice for your brand is worth investing time in. Read on to understand what is a brand voice, and the tips for developing it.
What is a Brand Voice? And Why Does Your Small Business Need One
What is a Brand Voice?
Brand marketing companies always go on about the importance of brand voice: the tone, style, and personality of an organisation’s communication. It’s the language used in customer service emails, social media posts, advertising campaigns, and website copy. A brand voice conveys emotions and values to customers and helps them develop a connection with your business.
Why Does Your Small Business Need One?
With a consistent tone of voice across all your customer touchpoints, it’s easier for customers to understand who you are as a business. Establishing a strong brand voice helps customers recognize and remember your company so that they become loyal customers in the future, think marketing growth strategy mindset. Here are five reasons why having a distinct brand voice is important for any small business:
- Establishes familiarity in your relationships with customers: An identifiable way of speaking will help give customers an emotional connection to your company and make them feel more comfortable doing business with you.
- Helps build trust with potential buyers by showing that you are reliable and professional: A well-defined set of core values expressed through consistent messaging contributes to this trust-building process by giving people something they can rely on when working with you or buying from you.
- Helps differentiate companies from competitors: This creates unique experiences for each customer instead of generic messages or communications sent out “across the board” to everyone at once.
- Gives businesses an advantage: Consistent branding through language gives businesses an advantage when it comes to standing out among competitors who may not have taken the time to develop their own unique identity through their messaging strategy.
- Gives employees something to rally behind when representing the organization: Having a clearly defined set of values expressed through language gives employees something to rally behind when representing the organization publicly.
How Sprout Social Can Help
It’s time to give your brand messages a makeover! Sprout Social offers insights on developing your company’s unique voice and identity. With these tools, you can create compelling, consistent messages that resonate with customers and leave a lasting impression.
From understanding customer expectations to developing key messages, sprout social provides the guidance and resources you need to craft powerful messaging that stands out from the crowd.
It also provides helpful tips on establishing guidelines for team members when creating and delivering messages and offers plenty of examples from successful brands worldwide.
7 Tips for Developing Brand Voice in Your Small Business
Identify Your Values
Start by identifying the key values that drive your small business. These should be reflected in the language you use when communicating with customers. Consider how you want to be perceived by them; what emotions do you want to invoke, and what kind of relationship do you want to build?
Speak Your Customers’ Language
Get to know your customer base – what language do they speak, what words resonate with them, and how do they communicate? Use this knowledge to tailor the tone and phrasing you use in your communications.
Stick With It
Ensure that all employees, particularly those directly interacting with customers, are aware of the brand voice that has been established and stick with it consistently across different platforms. This will help create a strong connection with customers who recognize the same brand personality each time they interact with you.
Be Genuine and Authentic
Use words that feel natural to you and the goals of your business. Don’t try to be someone or something you’re not – this will come across as insincere and untrustworthy.
Keep it Simple
Provide customers with simple, easy-to-understand messages that are consistent in both formality level and complexity. This will help ensure maximum comprehension of your message by all audiences.
Show Your Personality
Incorporate humour, wit, empathy, or any other emotion into your communication that reflects your brand values and the unique personality of your small business.
Evolve With Time
As trends change and customer needs evolve, updating your brand voice is important. Monitor feedback and continue to review and refine your tone to keep up with the times.
Book a Strategy Call Today!
Your small business needs a brand voice because it is one of the most important ways to differentiate yourself in the market and connect with your target audience. A strong brand voice will make your small business more memorable, trustworthy, and likable – all qualities that lead to increased sales.
Not sure where to start? At Oracle Tree, we are more than a marketing agency; we partner with you to get your business to the next level through effective digital marketing strategies and more. Contact our team today and learn how we can help!
Want More Like This?
Website Marketing is *Still* an Integral Part of a Brand’s Digital Footprint
