Here’s something every small business owner should know: 97% of consumers use the internet to find local businesses. If your venture hasn’t built a formidable online presence yet, it’s high time you did. How? Start with backlinks.

This article will introduce backlinks and their relationship with search engine optimisation (SEO). We’ve also included several excellent tips and practices for leveraging backlinking.

Dig in.

What are Backlinks and How is it Related To SEO?

A backlink is simply a link from one website to a page on another website. Sites use anchor texts, i.e. clickable texts, to create backlinks. So, if, for instance, your online platform deals with food and a specific website owner uses an anchor text like “pasta” to link to it, you can consider that as a backlink.

Backlinks go by several other monikers, including one-way links, incoming links, and inbound links. They are indispensable to your site because search engines consider them “votes of confidence.” Each backlink your site gets boosts the platform’s authoritativeness, subsequently improving its rankings.

Why Are They Good for Your Website?

Small businesses can use backlinks to optimise their sites and upstart their online marketing efforts. That way, they’ll be better positioned to facilitate their content’s ranking on search results, generate more traffic, and become authoritative players in their niches.

Here is a breakdown of the perks that your business can reap from website optimisation:

• Increased traffic
• Improved brand awareness and visibility
• More revenue through conversions
• Better brand experience and reputation
• Enhanced user experience
• Improved internal adoption of essential tools

Backlink Best Practices

The following hacks will help you get backlinks and bolster your business’s online presence:

• Craft shareable content

Most people and organisations share content they consider valuable. So, your quest for backlinks should start with crafting shareable content.

To create shareable content, focus on these elements. First, ensure whatever you content is practical and informative. You can make it fun and exciting, but remember that most internet users use online content to inform themselves or find solutions for particular issues. Additionally, try to organise your piece appealingly and let your content speak to other people’s interests.

• Use link-worthy images

The right images can catalyse your optimisation efforts. You may publish free images and allow other people to use them under one condition: they must add a link that directs viewers to your site.

Additionally, image bookmarking can help you acquire image-based backlinks. With this practice, you simply post your pics on third-party platforms and add vital details like a key-word rich title, photo description, and a link to your website.

• Repurpose your content

With content repurposing, you take existing content, change its format, and use it to reach more people. This is an ideal strategy for anyone who wants to publish several high-quality pieces of content quickly.

When you repurpose and reuse content on different platforms, your chances of attracting more backlinks and driving traffic to your website increase significantly. Additionally, repurposing lets you redeem less successful content.

Tips To Build a Backlink List

Let’s summarise a few essential tips for building a formidable backlink list:

• Publish ultimate guide and long-form articles
• Become a reliable source for bloggers and reporters
• Use unique monikers to brand your content
• Find guest posting opportunities
• Request backlinks from partners like your suppliers and clients
• Ask influencers to review your products and services

That said, website optimisation can be a daunting task. That is why you should seek help from Oracle Tree. As experts in this field, we use time-tested strategies to optimise your website and fuel your business’s growth. Contact us now for more information.

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