What Is Brand Architecture and Why Is It Important for Your Business?
Posted on: January 12, 2022
It’s common for businesses that have been in the show for years, especially those that have maintained steady growth, to confuse their customers about the range of products and services they offer. Most of them aren’t even aware they are doing that because they have grown accustomed to how things are, and aren’t aware of […]
Making Hard Business Decisions as a Small Business Owner
Posted on: November 3, 2021
No doubt you’ve faced some challenging situations that have required you to make some tough decisions in your business. You have, at some point, faced dilemmas like, “what if I make this choice? What impact will it have on the ?” Sometimes, those decisions directly impact your reputation, branding, and customer/employee relations. What you’ll constantly […]
Which Website Builder is Best for Your Business?
Posted on: September 29, 2021
Take it from us as a website design agency Australia, your website is an incredibly valuable and important asset for your business. In essence, it acts as a virtual storefront to represent your brand online and attract potential leads and customers. They’ll start to learn more about you and keep coming back, which will generate […]
Why Corporate Social Responsibility Is Important For Your Brand
Posted on: June 29, 2021
You started your company because you are good at what you do – maybe even the best! You saw a financial opportunity to capitalise on that. As you progress down the Small Business growth pathway, chasing the dollar can’t remain your only objective. Businesses, both big and small, can have huge impacts on the environment, […]
Brand Archetypes — How and Why They Work
Posted on: June 23, 2021
Unless you want to spend your days competing on price alone, you need to connect with your audience on a deeper level. To do this, your brand needs a real human personality with a real, human voice. You need to curate a brand archetype that can engage with your customers on a deeper, emotional level. […]
