What Is Native Advertising?
Posted on: March 16, 2022
We often come across native ads and interact with them daily on the internet. However, chances are, that most people fail to notice or even realise this form of digital advertising. In the last few years, native advertising has risen and grown in popularity, prompting the question; “why do you need to consider it for […]
Why It’s Important To Measure Key Performance Metrics
Posted on: March 9, 2022
Is your business meeting its marketing growth strategy? It’s crucial to measure performance metrics in online marketing campaigns to determine whether you’re on the right track or not. That said, marketing campaign results can be difficult to measure if you haven’t established your business’s KPIs. These metrics can influence the effectiveness of your campaigns. It’s […]
Is Gamification Useful for Your Brand?
Posted on: March 2, 2022
Gamification is the act of turning something into a game. A game has points, interactions, rewards, and way to “win” the experience. Almost anything can be gamified to make it more fun and interactive for those involved. You can gamify your loyalty program, gamify a survey, or even gamify a loading screen. Google gamified its […]
Why You Should Be Blogging as a Business!
Posted on: February 23, 2022
Regardless of the type or size of your business, blogging is essential to promote and grow your business. In fact, blogging is one of the most effective digital marketing strategies; as the cliché puts it, ‘content is king’. A website alone isn’t enough to connect with your audience, establish your authority, and stand out from […]
The Difference Between Good and Great Content Marketing
Posted on: February 2, 2022
Are you an entrepreneur? If so, then you might already know that it’s content marketing that can make the difference in driving more people to your business. But it isn’t enough to just create good content. It’s great content that makes digital marketing strategies deliver results. Why Content Marketing Is Important There are several reasons […]
