Is your inbound marketing effective?
Posted on: July 16, 2017
If you engage in any sort of marketing, you need to measure how things are going. Hubspot offers some great advice on how to measure your inbound marketing results. Whether you use this advice or something else, you must have a plan for measuring your results for email and other marketing tools.
Blogging Best Practices
Posted on: July 5, 2017
For companies starting out in content marketing, it can be very difficult to find their footing. Many begin blogging, write a few basic posts, and then become discouraged when the traffic doesn’t come flooding in. In general, many firms have a skewed expectation of how quickly content marketing can deliver results, but also often underestimate […]
5 Ways To Get Your Team Involved In Content Marketing
Posted on: June 28, 2017
Content marketing doesn’t have to be a lonely pursuit. In fact, you’ll find that involving more people within your company will actually raise the quality of your content, by allowing them to display the expertise that got them hired in the first place. Not all people within your company will be great writers but asking […]
6 Types of Content Every Business Needs on its Website
Posted on: June 21, 2017
Online content comes in many forms – social media, ad copy and website copy are a few. In this blog, we’ll suggest and describe six kinds of content you should have on your website. Customer reviews Let’s start with one that you might not have — customer reviews. Although many businesses view these as a […]
6 Tips for Creating Great Call-to-Actions
Posted on: June 14, 2017
Creating a strong call-to-action is the main factor that will determine your overall conversion rate. A call-to-action is what tells people who view your landing page, ad, email or website what you want them to do. Here are some tips on creating call-to-actions that work. Be Clear and Use Actionable Words Be clear and blunt […]
