How to Redesign Your Site Without Killing Your SEO
Posted on: April 10, 2018
There are plenty of reasons to redesign your site if its performance is sub-par. Making it mobile-friendly, restructuring your site navigation, and switching to a different content management system can all vastly improve your site’s user experience. There is, however, one major reason not to redesign your site: it could kill your SEO campaign if […]
Power Tips for Enhancing Your Branding Image
Posted on: April 3, 2018
If you have a business, then you probably realize the importance of a brand strategy. A strong branding image is a result of how your customers view your business personality. Every interaction you have across all customer touch points, sends a message about your business brand. As customers use social media to connect with you, […]
3 Reasons Why Trust Matters For Your Online Brand
Posted on: March 27, 2018
In a world that is dominated by digital interactions, one aspect that many brands struggle with is customer loyalty and retention. This is true of both small and large brands, and it has become increasingly difficult to have meaningful interactions with customers. A perfect example is the recent backlash that Facebook has encountered due to […]
Colour Choice Tips For Your Website
Posted on: March 13, 2018
Your choice of colours plays an important role when people visit your website. Visitors may not consciously think about a website’s colours, but it’s a factor that always affects their reaction. Your choice of colours can influence engagement and sales. Let’s look at some of the main considerations that inform your colour choices.
Seven Tips for Writing Great Website Content
Posted on: March 6, 2018
What are the elements of a great business website? At the top of the list: an eye-catching design, smooth navigation and great content. This last element, great content, is what often causes business owners the most headaches. What does it mean to have great content? Here are seven tips to help you create website content […]
