Posted On 07 Aug 2018
Marama Carmichael

SEO, or Search Engine Optimisation, is the process of telling search engines, and visitors, what your website is about and why it is important within your space. Dental practice, law office, retail; it doesn’t matter what niche you are in, because the fundamentals of SEO will be the same. If you’re interested in improving the performance of your website within search engines like Google and Bing, read on…..

What Do You Do?

In the beginning, the internet was a place for businesses with very basic websites acting as digital brochures for their business. Things were simple. You created a page or two, added some text that described your products and services, and provided potential customers with contact information. Many people did not have a website, and social media wasn’t even a concept

Now, businesses of all types are using their website to do many important tasks related to running the business. Scheduling appointments, downloading important documents, even face to face video conferencing; it can all be done with your web presence. The important thing to know now is this: If search engines can’t figure out why they should send people to your website, they won’t.

Having a wealth of relevant content that tells customers and search engines what you do is the first step in optimizing your website for good search ranking. Your content needs to contain lots of keywords relevant to what your offering customers, and it needs to be elegant and readable. Engines will not give your website the attention you need if you try to trick them by loading a bunch of keywords into your pages without having a logical reason that makes sense to human readers.

Developing a good content creation strategy is the first step toward success in the search engines.

How You Do It Better

When you create your websites content you need to consider how you are working to separate yourself from competitors. You need to organise content in logical and creative ways while creating solid navigation systems that help visitors and search engines understand how to find what is most important. The way that you create links between your web pages from within your navigational structure and content is an important art and science that needs to be well planned.

Offering valuable content that sets you apart from your competition should be an ongoing process. You should always consider how your visitors perceive their time on your site, and you should think about the things that you can provide to them to make their lives easier. For example, if you can offer an important educational tool digitally, you may be able to get a leg up on your competitors from a customer service perspective, and the search engines will know that you are unique in this regard.

Seeing things from the visitors perspective will allow your site to organically improve with time.

Always Be Seeing

The process of search engine optimisation takes time and a steady hand. There are various ways to gather data about how people are coming to your site and what they are doing once they get there; you’ll need to review this data at regular intervals so that you can improve your site where necessary. Thinking that SEO is a “one and done” process is the biggest mistake that website owners make.

Your presence within social media platforms, business review sites, and the depth of your content are things that Google is putting more importance on as the web evolves. SEO always comes back to the value you are offering customers online, and how you are doing it better than another website. Taking the time to manage and improve your role within the many digital platforms is important.

Just Scratching The Surface

We’ve tried to inspire your mind and get you excited about improving your SEO strategy. As you know, there is always something new to consider when learning, and search engine optimisation is a process that has principles which stay the same, but technical aspects that are constantly evolving and changing. Hopefully, you’ll take the next step toward building a successful SEO campaign, and your site will get the attention it deserves. Contact us when you’re ready to take the first step.

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