Social media has become an integral part of our lives, and it’s no surprise that businesses are leveraging its power to grow their customer base. With over 82% of Australians using some form of social media and 4.8 billion people actively using it worldwide, businesses can no longer afford to ignore the potential of utilising this platform for building relationships and increasing their brand awareness.
But what is community engagement, and why does it matter for a growing business? Let’s find out before delving into a few results-proven strategies to improve the same.
What is Community Engagement?
Community engagement is the process of creating a relationship between businesses and their customers on social media. It involves engaging with your followers, building trust, providing them with relevant content, and attending to customer queries and complaints quickly. Through this, businesses can better understand the needs of their target audience and create meaningful connections that will foster long-term relationships.
But here are a few more reasons community engagement on social media matters for a growing business:
1. Increased Brand Awareness
By engaging with your existing followers and creating meaningful content, you’ll be able to increase your brand’s visibility to a larger audience. This will result in increased brand awareness and an improved reputation.
2. Improved Customer Loyalty
You can create a strong sense of trust and loyalty when you actively engage with your customers. This will make them more likely to return to your business in the future.
3. Increased Traffic
Engaging with your customers on social media can drive more traffic to your website or blog, resulting in an increased customer base, which is essential for any growing business.
Few Ways to Improve Community Engagement
Wondering how you can effectively engage with your followers on social media? Here are a few strategies that have proven to be successful:
1. Listen and Respond
Make it a point to actively listen to what your customers have to say and respond appropriately and promptly. This is especially essential when handling complaints, as it shows you care about their experience.
2. Create Meaningful Content
Rather than simply posting promotional content, create meaningful and relevant content to engage your audience. For example, you can share industry-relevant news, tips, and advice.
3. Share User-Generated Content
Encourage your followers to share their experiences with your products or services, and then share this content on your page. This will help build trust and a sense of community around your brand.
4. Organise Contests, Giveaways, and Polls
Organising contests, giveaways, and polls are excellent ways to engage your audience. Not only will it encourage more interaction, but it will also make them feel valued and appreciated. For example, you can host a giveaway with the winner receiving a free product or discount.
5. Leverage the Livestream Feature
Livestreaming is becoming increasingly popular, as it’s an excellent way to engage with your followers. You can use this feature to host live Q&A sessions or product demos.
6. Video Content is King!
According to a HubSpot study, 83% of consumers don’t mind sharing video content with friends and relatives if it piques their interests. Moreover, video content is more likely to grab viewers’ attention and increase engagement.
Oracle Tree is Your Premier Digital Marketing Agency in Australia!
Community engagement on social media is essential for any growing business. It allows you to build meaningful relationships with your customers, foster loyalty, and gain valuable insights into your target audience. By leveraging the strategies mentioned above, you can ensure that your community engagement efforts succeed and increase brand awareness, customer loyalty, and website traffic.
If you’re in the market for a digital marketing agency to help you with your community engagement efforts, look no further than Oracle Tree. We have extensive experience in social media marketing and are committed to helping businesses reach their goals. With our innovative strategies and proven tactics, we can help you create meaningful connections with your customers on social media. Contact us today to get started!
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