Content marketing is a must, but it can be exhausting to constantly produce high-quality content. If you want to sustain your success, you have to take preventative measures to prevent burnout.
At Oracle Tree, we like to think of ourselves as content marketing experts. We have a few tips to help you avoid burnout.
Plan and Prioritise with Content Calendars
You may be spending too much time figuring out what you’re going to produce and when. You may also be pushing things off until the last minute, leaving you in a panic to produce something (anything!) to have content in place.
Create a content calendar. This way, you can decide how many pieces of content you will produce and when. You can also establish content around specific holidays or dates.
Delegate and Collaborate
64% of small business owners say that they experience burnout as a result of a lack of quality and creativity. There’s no rule that says you have to do everything on your own.
Start to delegate to other members of your team (or to a third party like Oracle Tree).
Talk with your team to collaborate on a content calendar. You may be stunting the creativity of your content by limiting the input. Open it up so that everyone can share their ideas.
Repurpose and Refresh
Content that was popular in the past can be pulled out, dusted off, and refreshed. This is a great way to make use of what you already have so that you’re not reinventing the wheel.
A blog post can be broken apart for social media posts. And you can update older posts with new and relevant trends so that they can be reposed to your blog.
Embrace Automation and Other Tools
58% of small business owners say that they are burning out because of always being on social media. From Facebook to Instagram to TikTok, the platforms are always in need of content.
While content has to be generated and posted, it doesn’t mean that you have to be responsible for it all. There are many tools that can help you – and many that will automate quite a few of the processes.
Here are a few tools that can help you automate the writing process:
- Grammarly
- ChatGPT
- ContentBot.ai
These will help you to turn blogs into social media posts as well as produce full-blown content with just a few prompts from you.
As for tools that will help you with scheduling, finding focus keywords, and other things, check out these:
- Hootsuite
- Yoast
When you utilise some of the different tools, you can save yourself a significant amount of time. That’s time that can be better spent in other areas of your business.
Focus on Self-Care
Burnout happens because you’re focusing too heavily on one thing. It becomes all-consuming. Creating content may have been one of your favourite things to do, and now it has become the bane of your existence. When you start to think that way, it’s time for some marketing self-care.
- Learn to step away from the computer for a while to work on something else.
- Pamper yourself with a day at the spa.
- Play “secret shopper” by checking out the competition.
- Head to a marketing conference to catch up on the latest trends.
It doesn’t matter what your self-care routine looks like as long as you have one.
Get the Help When and Where You Need It
You should get to embrace the joys of being a small business owner without being burdened by the digital marketing game. If you’re not able to focus on the big picture every now and again, it’s likely that you’re experiencing content marketing burnout, which can be exhausting.
At Oracle Tree, we can help by providing some marketing self-care. Let us optimise your content marketing strategy on your behalf, complete with focus keywords, link strategies, and everything else that can help you be more successful.
Reach out to us today to learn more about the services we have to offer.
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