Marketing your business can sometimes be unrewarding, with thousands of dollars and countless hours wasted on campaigns that don’t deliver actual results. It’s the nature of the beast sometimes. But now, there are easier ways to optimise your results with less effort. If you’re not already, it’s time to take advantage of Generative AI, which has been shown to save marketing professionals five hours each week, which means your small business can too.
A 2018 survey by Vistage found that nearly 30% of small and medium-sized businesses believed AI would be the biggest impact on operations. They were right! It’s evolving at breakneck speed. While there are concerns, the benefits for helping small businesses are enormous.
Enhancing Customer Insights with Artificial Intelligence
Even the smallest businesses can instantly profile and categorise their clientele based on demographics, purchasing history, and web-based actions with AI and analyse data for patterns, trends, and correlations. You can then target marketing and personalise customer experiences with segmentation.
AI-powered predictive analytics models can analyse historical consumer data to forecast future behaviours like purchase likelihood, churn risk, and product preferences, helping you anticipate customer wants and customise marketing efforts.
AI-powered ad targeting and retargeting
Ads are shown to the people most likely to be interested in them based on an analysis of their demographics, interests, and web browsing habits. AI-enabled retargeting also allows companies to reconnect with customers who have already demonstrated an interest in their offers.
Automated A/B testing for ad optimisation
Automated A/B testing for ad optimisation involves utilising AI-driven algorithms to efficiently compare different versions of advertisements (A and B) to determine which performs better with target audiences. AI can quickly test ad variations and find the best images, language, and calls to action, allowing you to save time and costs while maximising ad campaign performance.
AI algorithms can also improve online advertising platform bid management by dynamically changing bids to help maximise advertising ROI by analysing ad performance, competition, and conversion rates. How good is that!
Social Media Management and Sentiment Analysis
Analysing customer sentiment, preferences, and opinions is necessary for any business wanting to learn how customers view their brand, products, and services and adjust their marketing.
AI-powered social media analysis solutions can provide customer sentiment, preferences and identify potential issues, opportunities, and opinions. In learning how customers view their brand, products, and services, AI will make adjusting marketing strategies easier with this data.
Improve social media campaigns by using AI algorithms to propose relevant content, hashtags, and keywords to make those marketing efforts deliver tangible results. These particular algorithms analyse social media engagement trends and optimise post time and frequency to maximise your reach and engagement.
“AI can even help facilitate natural sales conversations, answer customer service inquiries and track customer behaviour data to inform your marketing decisions.”
Automating repetitive marketing tasks
Streamline marketing, save time, and focus on other critical initiatives. Who doesn’t want that in their business? AI can automate repetitive and time-consuming tasks such as data entry, report generation, and email marketing campaigns.
Let AI-powered marketing automation software manage campaigns, leads, and customers, segment, personalise communications, and optimise marketing workflows on specific platforms.
AI-enabled analytics and reporting for data-driven decision-making
Artificial Intelligence-enabled analytics and reporting solutions can help small businesses make better data-driven decisions, pinpoint problem areas, and fine-tune their marketing efforts because they can process massive volumes of data in real time.
Create streamlined processes to assess customer analytics and let it take care of personalisation, advertising optimisation, chatbot engagement, and social media management.
Data Privacy and Security Issues
Although there are many upsides to using AI for marketing, businesses must also consider the ethical and appropriate use of consumer data.
Building client trust in Artificial Intelligence requires openness about the process, and small businesses need to be trained and educated in the programs they use.
Expert AI guidance from Oracle Tree.
By integrating artificial intelligence into marketing strategies, small businesses can see better outcomes and compete better in the modern digital landscape by adopting AI-driven consumer analytics, personalisation, optimised advertising, chatbots, social media management, and streamlined operations.
Contact Oracle Tree to blend the best of both worlds so you can get practical and efficient marketing results.
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