AI Future or Just Buzzword Hype?
Posted on: May 7, 2025
AI is everywhere in marketing conversations right now – but is it genuinely transforming the way we work, or just another buzzword? While the hype is loud, the impact is real when used strategically. Let’s explore what AI is actually doing for marketing today, and how your business can take advantage of it without getting […]
5 Ways to Master Voice Search
Posted on: April 30, 2025
“Hey Siri, where’s the best coffee shop near me?” Voice search has changed the way people find information online. With the rise of smart assistants like Siri, Alexa, and Google Assistant, more consumers are using voice commands to search for products, services, and businesses. In fact, by 2024, it’s estimated that more than half of […]
AI Marketing Works Best with Authentic Customer Engagement
Posted on: April 1, 2025
In 2023, over 80% of marketers worldwide integrated AI marketing, and that number continues to climb. While the efficiency gains are undeniable, underneath it’s also influencing how businesses connect with their customers and and shaping the future of authentic customer engagement. Remember when Netflix first began personalising our recommendations? That simple feature now drives over […]
Is AI Automation the Future of Customer Support?
Posted on: March 5, 2025
In a society where instant gratification has become a norm, businesses face mounting pressure to deliver more efficient customer support. By offering a blend of speed, accuracy, and 24/7 availability, businesses of all sizes are turning to (artificial intelligence) AI automation, chatbots for business, AI marketing tools and more to meet these demands. With AI’s […]
Smart Businesses Lead with Responsible AI Use
Posted on: February 5, 2025
As AI becomes more deeply woven into business operations, the need for AI ethics policy to outline responsible AI use has become essential. Consider these recent, damaging examples of incorrectly implemented and unchecked AI: iTutor Group, an education company, settled a discrimination lawsuit for $365,000 after its AI recruiting tool unfairly rejected older applicants. In […]
