AI Marketing Works Best with Authentic Customer Engagement
Posted on: April 1, 2025
In 2023, over 80% of marketers worldwide integrated AI marketing, and that number continues to climb. While the efficiency gains are undeniable, underneath it’s also influencing how businesses connect with their customers and and shaping the future of authentic customer engagement. Remember when Netflix first began personalising our recommendations? That simple feature now drives over […]
Is AI Automation the Future of Customer Support?
Posted on: March 5, 2025
In a society where instant gratification has become a norm, businesses face mounting pressure to deliver more efficient customer support. By offering a blend of speed, accuracy, and 24/7 availability, businesses of all sizes are turning to (artificial intelligence) AI automation, chatbots for business, AI marketing tools and more to meet these demands. With AI’s […]
Smart Businesses Lead with Responsible AI Use
Posted on: February 5, 2025
As AI becomes more deeply woven into business operations, the need for AI ethics policy to outline responsible AI use has become essential. Consider these recent, damaging examples of incorrectly implemented and unchecked AI: iTutor Group, an education company, settled a discrimination lawsuit for $365,000 after its AI recruiting tool unfairly rejected older applicants. In […]
The 10 Marketing Tools We Use the Most
Posted on: January 29, 2025
The best way to master digital marketing is with the right tools. While the digital world is vast, a well-designed software stack can provide you all the tools you need to streamline your workflow, unlock your creativity, and help you access the audiences out there waiting for your brand. Whether you’re drafting compelling copy, creating […]
Does ChatGPT live up to the hype?
Posted on: January 8, 2025
Since its November 2022 debut, ChatGPT for business use has captivated users with its speed, efficiency and variable applications. This AI processes text inputs at incredible speed, using a neural network that mimics but vastly surpasses the human brain’s ability to connect and sort information. As well as information outputs, the benefits of ChatGPTs’ capabilities […]
