As the world transitions to a fully digitized arena, your business cannot afford to remain. Did you know, 79 per cent of shoppers search for an item online before making a purchase? With that in mind, investing in appropriate tools to facilitate and enable your online presence is not a choice, but a necessity.
No doubt, building an online presence can be a daunting task because it requires a lot of time, resources, and above all, patience. However, there are effective ways to tackle it, by helping to increase brand awareness, attract customers, and grow your business. Here are some useful tips to consider for your marketing growth strategy.
Search Engine Optimization
Search engine optimization (SEO) is what helps your business rank higher in search engine results. For you to appear on the first page of any search engine, you ought to harness the power of SEO. HINT: keep up to date on algorithms. Equally important, ensure you follow essential SEO techniques, such as using readable URLs, writing unique meta descriptions, using appropriate keywords, and writing unique content.
Additionally, building a strong and effective SEO strategy will help you reach your target market, more easily. As an internet user, you probably know that users rarely go past the first page, a reason you should not understate the importance of SEO.
Build a Captivating Website
Needless to say, you cannot operate a business online without a website to direct sales. With that said, there are a few things you should observe to make your website more effective; it should be user-friendly, aesthetically pleasing, and well designed to ensure it drives conversions. While here, make sure to use the right colours, fonts, images, and videos to make sure your website is consistent with your other platforms. Remember, this is where you showcase your brand, so invest well in it for optimum benefits.
Provide Valuable Content
Providing valuable and consistent content on the platforms you commonly use, can go a long way in enhancing your credibility as well as helping you gain authority in your specific niche. When users associate your content with value, you’ll start gaining followers, who will hopefully make purchases. They can also market your products by sharing your content through their own accounts.
Make sure to develop a solid content creation plan if you want to see results. There are many platforms where you can share your content and hence increase your online presence. We use ContentStudio, which has integrations for Facebook, Instagram, YouTube, Twitter etc..
Create a Social Media Strategy
With over 3.5 billion people using social media globally, your business can benefit greatly by having a presence on some of the popular platforms. Besides helping you reach your intended audience, social media enhances your credibility and reputation, allowing you to build trust with your audience. In any case, everybody is relying on social media to learn about new trends and products; therefore, if you do not present yourself there, you might miss out on untapped opportunities.
Develop Relationships
For sure, forging good relationships with others within your niche is a requisite to establishing an online presence. You can achieve this by joining an online community with members who have the same interests, or are in the same business as you. Make sure to provide value without marketing yourself too much before establishing strong relationships. Over time, people will be interested in what you do, and in turn, they will want to buy your products. You can also use the services of bloggers and podcasters who are better placed to market your business, just as effectively as other platforms.
In a nutshell, building a strong online presence involves establishing yourself, attracting attention, and convincing people that you are better than the competitors. At Oracle Tree, we strive to boost business productivity by helping you grow online. Contact us for all your digital marketing strategy needs and let us do the heavy lifting.
Want more tips for your small business? Check these blogs out!
Why You Need To Include “Community Engagement” In Your Social Media Strategy
How To Boost Your Website With An SEO Friendly FAQ Page
10 Social Media Content Ideas To Keep Things Fresh
