With 2025 just around the corner, the clock is ticking to refresh your business’s digital marketing strategy. Digital marketing trends change rapidly, and you don’t want to lag behind your competition. 2025 will bring in new and exciting trends and most importantly, new ways to connect with your business’s target audience. Whether you’re looking to focus on new trends or better ways to communicate with current and potential customers, you need to have a digital strategy in place to have the best chance for success. Thankfully, this guide will help get you started by looking into new marketing trends for 2025. We’ll also provide tips and insights into creating a strong digital marketing strategy.
Digital Marketing 2025: What’s New
You don’t have to look far for 2025 marketing trends as many of them are already taking shape now. Here are some current trends you may want to focus on for your business’s digital strategy.
The Rise of AI
Whether you love or hate artificial intelligence or AI being in the workplace, it’s no secret that it’s at least for now, set to become a major marketing trend in 2025. Programs like ChatGPT and Google’s Gemini among others are already churning out marketing content such as social media posts, blogs, and product descriptions much faster and in greater numbers than a human can. When it comes to writing, the human touch is always preferred. However, as a small business with less employees, the automation that AI offers may be beneficial.
Voice Marketing
While written content still has its place, voice assistants such as Amazon’s Alexa and other smart speakers give people the ability to ask anything they can think of and get an answer immediately. How does this benefit your business? Well, by using a voice assistant, you can open up a whole new way to connect with your audience through voice ads and come across as less formal and more conversational, explains Natalie Krafft in an Oppizi blog post. In today’s fast paced world, people want answers right now, not later. Voice marketing may be something you want to consider in a new digital strategy.
The Zero Click Strategy
SEO is all about making sure your business’s website is front and centre on web searches and making sure it gets clicks. A new SEO tactic is beginning to take shape. It will become even more important in digital marketing in 2025. This tactic is known as the zero-click strategy. With this strategy, people can find what they need without clicking a single link. Google Gemini has taken advantage of this trend by having their information at the top of many Google results, but this has been taking shape for a while.
Other examples of this trend include Google’s Featured Snippet and the Knowledge Panel, Jared Groff explains in a FourFront blog post. Why would you want this to be part of your digital strategy? It’s very simple. You want your business to stand out among the others in search results. Having it be part of the Featured Snippet or the Knowledge Panel will show current and potential customers that your business is the best place to get what they need.
Making Smart Choices
When planning your digital marketing strategy, you want to have smart and reasonable goals, making sure the trends you implement are the right ones for your business to take on. Make sure you are able to define your target audience and the content they are already interested in. Are they loving your Instagram Reels or TikTok videos? Do they enjoy your written Facebook posts? You want to make sure you’re using social media platforms that are most effective for your business’s marketing. In some instances, this may mean having to post new content to new platforms or changing up how you present content on current platforms.
2025 is a great chance to start fresh with your marketing, but you don’t have to take this journey alone. Contact us today to get started with your new digital strategy.
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