How to Align Operations with Brand Marketing
Posted on: January 31, 2024
Marketing is all about showing customers what they want to see. But it means nothing if your brand doesn’t back up the claims. This is a common struggle for small businesses where operations and marketing are often disconnected. In both realms, demands are high. You need efficient and affordable operations to keep your business going, […]
9 Marketing Trends to Watch Out for in 2024
Posted on: November 22, 2023
The world of digital marketing is constantly evolving, and as a result, 2024 promises to be no different from its predecessor, 2023. In the changing landscape of digital marketing, staying ahead of the curve isn’t just an option; it’s a necessity. As we embark on this journey through the marketing trends that will define 2024, […]
Designing a Logo? Here Are 8 Things You Should Know
Posted on: September 27, 2023
When you think about prominent companies, you can envision their logos. If the word “supermarket” is said, you could probably think of some retailers and their logos. If the phrases “coffee shop” or “fast food” are muttered, a few great logos are bound to come to mind. The point is, that when companies have a […]
Repurposing Content – The Why and How
Posted on: August 30, 2023
Creating content is an essential aspect of ensuring you solidify your online presence and attract and keep your audience. However, making fresh and unique material can be time and energy-consuming. According to a March 2021 report by Visual Objects, 11% of small business owners view creating content for social media as one of their biggest […]
Short-Tail vs. Long-Tail Keywords
Posted on: July 19, 2023
Small businesses dominate the Australian economy, with around 99.8% of all Australian businesses deemed to be small or medium enterprises. However, only a minority of small businesses achieve success. One of the things you can do to improve your chances is to advertise your products and services to reach a wider customer reach. The keywords […]
