Designing a Logo? Here Are 8 Things You Should Know
Posted on: September 27, 2023
When you think about prominent companies, you can envision their logos. If the word “supermarket” is said, you could probably think of some retailers and their logos. If the phrases “coffee shop” or “fast food” are muttered, a few great logos are bound to come to mind. The point is, that when companies have a […]
Repurposing Content – The Why and How
Posted on: August 30, 2023
Creating content is an essential aspect of ensuring you solidify your online presence and attract and keep your audience. However, making fresh and unique material can be time and energy-consuming. According to a March 2021 report by Visual Objects, 11% of small business owners view creating content for social media as one of their biggest […]
Short-Tail vs. Long-Tail Keywords
Posted on: July 19, 2023
Small businesses dominate the Australian economy, with around 99.8% of all Australian businesses deemed to be small or medium enterprises. However, only a minority of small businesses achieve success. One of the things you can do to improve your chances is to advertise your products and services to reach a wider customer reach. The keywords […]
A Guide to Choosing the Perfect Colour Palette for Your Brand
Posted on: May 24, 2023
Do you know that someone can purchase your product or service simply because they love your brand colour? Colours affect consumer behaviour. That’s why marketers and business owners should understand colour psychology and, most importantly, how to choose the perfect colour palette for their brands. However, finding the best colour palette for business branding can […]
How to Use Customer Feedback to Grow Your Business
Posted on: May 17, 2023
Small businesses usually make one huge mistake- underestimating the importance of customer feedback. And Australian small business owners are no exception. According to the State of Customer Service In Australia Report, over 70% of customers believe Australian businesses are not giving customer feedback the attention it deserves. This mistake is costing businesses thousands of dollars. […]
