Chances are your email inbox is filling up faster than the shopping centre car park with holiday promotions, each one trying to grab your attention and money with exclusive deals and limited-time offers. Truth is, generic holiday marketing bores consumers. Projections expected by November 1 this year, 67% of consumers will likely encounter marketing fatigue, creating a more difficult task for business owners to connect with their audience and inspire the desired outcome.
There’s now a better way. Here, we’ll show you how to use AI for your holiday marketing and help you get started with genuine personalisation.
How AI Changes Holiday Marketing
Timing poses a challenge in festive marketing communications. Certain shoppers begin in October, while others leave it until December 24th. Businesses risk sending gift guides to early-bird shoppers or missing last-minute buyers without this information. How can your business implement AI-driven personalisation this holiday season?
Customer Behaviour Analysis
AI can unlock patterns in your holiday sales data that you might miss. Possibly, there’s a trend where Melbourne customers start their Christmas shopping before Sydney customers, or some product categories experience a surge in sales during specific weeks in December. AI can predict which customers are more likely to be interested in your Boxing Day sales. It does this by examining their past December shopping behaviours. This enables more precise targeting for your promotions. These insights let you adjust marketing timing by location (and stock levels!)
Content Personalisation
AI can customise content to different customer groups. Customers who purchased children’s toys in December might receive gift ideas for the next age group. Meanwhile, those interested in sustainable products will see eco-friendly gift recommendations. Optimise your email send times—if data reveals a customer group who shop online after 8pm, send your holiday promotions around then.
Channel Optimisation
Australian shoppers use multiple channels, from Instagram to email to your website. AI helps coordinate these touchpoints so customers experience consistent but personalised messaging across all platforms. For example, if someone abandons their cart on the app, they might see those same products featured in their Instagram feed with a special holiday discount.
Your website can automatically adjust its homepage to show Christmas delivery cut-off times prominent to last-minute shoppers, while early birds might see “get ready for Christmas” content as early as October.
The focus is on being present with relevant content in the preferred channels of customers, rather than bombarding them across every platform.
Holiday Marketing Strategies That Work
Successful holiday marketing often combines AI-driven personalisation with practical logistics. Major postal services now rely on AI for delivery predictions during peak season, helping retailers manage Christmas delivery expectations. Smart retailers integrate these predictions into their marketing, automatically adjusting shipping promises on their websites and in email campaigns.
Other winning strategies include retailers using dynamic pricing AI to adjust prices based on demand. This technology monitors competitors and stock levels. It’s especially effective on busy shopping days like Black Friday and Boxing Day. Businesses benefit from historical holiday sales pattern data to stock up on potential bestsellers and develop tailored promotions for items with lower sales.
AI is used in behaviour-based timing to identify the most suitable shopping times for specific customer segments. For instance, “Beat the Christmas Rush” messages could be tailored to early-bird shoppers in October, while exclusive last-minute deals are saved for December procrastinators.
These strategies address actual customer issues and streamline business operations during the busiest season.
Make Your Holiday Marketing Sparkle
These AI tools and strategies work for any peak shopping season, not just December. Whether it’s Valentine’s Day, Easter, Mother’s Day, EOFY sales, Father’s Day, or planning for next Christmas – there’s always a celebration on the horizon.
Executing these strategies needn’t be difficult. Whether you’re starting small with basics or ready to launch fully integrated holiday campaigns, our team brings the expertise to make it happen.
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