You don’t have to do all the work yourself when it comes to digital marketing. With the help of user generated content, or UGC, you’ll be able to turn a major profit – your return on investment, or ROI, will be higher than ever in terms of your digital marketing budget. UGC refers to things like user reviews, social media posts, and word of mouth. When it comes down to it, showcasing UGC is crucial because other customers trust it more than anything your company could ever write up themselves. It’s the truth. Let’s talk more about how to maximise your ROI with user generated content, here.
Why UGC Builds Trust and Drives Better ROI
Think about it this way: if you’re shopping for something, you’re going to trust what other customers say more than the company itself. Customers are just like you, they’re shopping for the best-of-the-best, and they’re unbiased – they just want the best product possible. So, if you’re a consumer and you see five good reviews, that’s going to mean more than anything a company could say about own their product themselves. Customers want the truth, and as they see it, the truth comes from other customers, so they’re more likely to make a purchase when you showcase UGC.
How to Encourage Your Customers to Share Content
Give Incentives
One of the best ways to encourage your customers to create user generated content is by giving them an incentive to do so. For example, if you want your customers to create Yelp reviews, simply tell them they’ll get five dollars off their next purchase if they do. You’ll find this dramatically ups the number of reviews written.
Explain How it Supports Your Business
More often than not, customers just don’t understand how important it is for you to get reviews and user generated content from them. On your website or in your brick-and-mortar store (if you have one) make it a point to explain how much you rely on reviews and UGC. When you do this, customers will realise that doing something simple can make a big difference for the business they love.
Make It Easy
Don’t make your customers work too hard to create UGC. Instead, provide links to your Google Review and Yelp pages, and make sure that your social media pages are easily accessible at all times.
Showcasing UGC Effectively: What to Know
Create Hashtags
You’re looking to create a community when you share UGC, so try to create a hashtag that customers can post to. Doing this allows other customers to easily scroll through social media posts related to your company, which is great advertising for you.
Reply to Reviews
Don’t let reviews sit unanswered. If someone writes a review to express something that they enjoy about your company – or something that could be better – respond to show that you’re taking all feedback into consideration.
Be Active on Socials
Your company has to have an active social media presence, which means positing UGCs frequently. The more your customers and followers see these posts, the more likely they are to write one and purchase something from you. Don’t overwhelm your customers and followers by spamming their feeds, but post on a frequent basis.
Ready to Up Sales by Prioritising UGC? Choose Oracle Tree
If your business is ready to function better than it ever has before, then it’s time for you to start showcasing all the UGC that is relevant to your company. Whether you encourage your customers to create more UGC, share pre-existing UGC, or a combination of both, you’re going to be better off when you take the time to showcase UGC. At Oracle Tree, we are committed to helping businesses, like yours, perfect their digital marketing strategies. So, if you’re looking for help with sharing UGC, then we can help you. For more information about all that we have to offer at Oracle Tree, contact us for more information.
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